The Internet can either make a brand or break a brand. After all, it just takes one dissatisfied customer to tarnish the image of a brand. In today’s digital arena, thanks to freedom of speech and easy rating and review facilities, businesses are always at the receiving end of customers negative comments. This, in turn, affects other customers’ perception about the brand and leads to the loss of revenue.
“A recent survey found that over 70% consumers refer to review sites before choosing a business.
At DigiXL Media, we help organizations build an impressive digital presence and a strong online reputation. Our digital marketing experts use robust strategies and powerful techniques to remove every negative coverage about your brand to improve your business’ online persona.
As your preferred ORM manager, we work 24x7 to monitor and manage your brand’s online reputation to help you win back unhappy customers and boost your bottom line. So, whether you require reputation management services for corporate or reputation management for a startup, we are 100% committed to providing you the best.
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Our Approach
As an expert providing brand online reputation management services India for several businesses, we, at DigiXL, are proficient in carrying out in-depth research to find the root cause of the negativity that has affected you. Our approach involves building strategies that will show you in the right light in front of your digital audience. Using the right tools and techniques, we steadily work toward reducing your negative coverage and push forward positive reviews to maximize the effects. DigiXL’s approach will also define the path for you to increase sales and maintain your best personal reputation.
“About 85% online visitors consider reviews that are less than 3 months old.
Our Expertise
As a leading online reputation management company in India, our forte lies in not only reducing the negative online coverage of our clients but in also protecting their positive image. To maintain this, we are committed toward working wholeheartedly with our clients and maximizing every online channel that is available. So, be it search engine optimization, social media marketing, or content and email marketing, our reputation consultants can personalize the strategies that would best suit your requirements and accordingly devise the plans to implement them.
“DigiXL boasts of over 95% satisfied customers with practical brand reputation management services.Read More Read Less
- Generating rip-off report
- Removing negative reviews and complaints (fixing Google results)
- Removing brand name from search results
- Restricting fraud from messing up with your websites
- Repairing internet (mis)reputation of your brand and improving the positives
- Increasing visibility of positive mentions
- Removing legal violations
- Removing negative YELP reviews
How it works
To make sure that your customers find the right information about you online, we offer an exhaustive list of enterprise reputation management services. This includes:
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Dedicated reputation consultants – One-point contact
As soon as you sign up with us, you will be assigned a dedicated reputation consultant who will work with you to provide you the best ORM services including CEO reputation management services. The highest benefit of a dedicated consultant is that your ORM consultant will act as your single point contact and will be completely on-page with you regarding the services and strategies. Also, this will ease the work (for you and us) and speed up our reputation management endeavours.
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Auditing of your business – Tracking and monitoring
As a responsible online reputation management company, we shall carry an in-depth analysis of your business online. This is based on a finding that –
“Around 60% online users are likely to be affected by negative reviews.
We closely monitor your online space to understand the positive and negative coverage and analyse the root-cause behind them. Accordingly, a thorough plan will be devised. While doing this, we also perform:
- Social media analysis: to check the social media presence of your brand
- Online review forums: to check what is being written about your business and by whom
These analyses will throw light on the sentiments and keywords that are currently defining your business online.
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Content creation and promotion – Taking an action
Based on the analysis results, we will create a fool-proof content calendar that will have a list of all the content pages, social media posts, and content for online review forums that will be used to strengthen your online presence. It will also define the publishing schedule of this content. Content and press release will be published on separate blog sites, review sites, and PR submission sites respectively. Apart from posting fresh pieces of content, we will also refurbish your old website content to bring it in sync with our online reputation management campaigns.
Online reputation management services India has never been so easy and you will soon begin to see the negative reputation of your brand evaporate right in front of you.
“100% businesses or brands require positive online reputation management services to reach their customers in the right light.
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Performing Search Engine Optimization (SEO)
Asides creating and posting fresh and positive content, it’s important to get the content optimized as well. To do this, we will run SEO campaigns to help pull up the new content on the first page on the different search engines. This way, your customers will now find positive reviews about your brand, which will eventually help change their perception about your company. The negative coverage will gradually get suppressed.
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Increasing the accessibility of your brand
The foremost aim of personal reputation management for individual or brand should not be just to conceal negative reviews but to also increase accessibility in a positive manner. To be able to maintain online positivity, you should remain accessible to your customers. To get this done, we shall help you to devise tactics that will allow you to promptly reply to customer queries, fix a delay or incorrect delivery, and reach out to them for making important announcements. The more you (your brand) will remain visible to your customers, the better it will be to further manage your reputation.
“DigiXL has been satisfying businesses for years with its strong Online Reputation Management services.
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Backing you up with a strong legal framework
Over and above the aforementioned, DigiXL also supports you with a robust legal structure that will help you remove vilifying comments and coverage online and take appropriate action against the propagators wherever required. Our team of legal experts will offer you the necessary assistance to maintain the reputation of your brand, as per legal parameters.
FAQs
What is Online Reputation Management (ORM) in digital marketing?
Online reputation is the image that your brand carries when a user search for your company on the internet. It entirely depends upon how users perceive your brand. So, when a satisfied customer writes a happy review or a dissatisfied customer contests your product/services, it becomes a part of your brand’s history. With time, this accumulates to form your online reputation, which can either create a positive or a negative perspective of you.
Online reputation management is a digital marketing service that aims to repair and re-strengthen the image of your brand to show your brand in a positive light. The role of online reputation managers is to fade out the negatives attributed to your brand and create a positive persona. Digital marketing services are incomplete without fixing a brand’s image thus making ORM services an integral part of it.
Why is online reputation management important?
With consumers going the online route for everything – from product research to forming their buying decision and from engaging with a brand to recommending/ contesting one – a brand’s online reputation can make or mar its existence. Therefore, it is essential that a positive persona of your brand floats online. ORM is a long-term activity and it requires constant monitoring and applying fixes to build your influence.
How do you manage reputation?
Once you sign-up with DigiXL Media, a dedicated ORM expert will be assigned to you. He/she will review your brand’s online persona and based on the findings will suggest you appropriate fixes to weaken the negatives and make the positives stronger. We make use of several tools to track your brand mentions and evaluate the position regularly. We will remove all the spam links and inconsistencies and fortify your brand’s image with positive reviews and ratings to establish your name in the industry.
How long will it take for your efforts to show up?
ORM services take time to fetch results depending on the state of your brand’s online image. While it may take a month for many businesses, it may also take up to a year for others. ORM services require constant efforts to transform peoples’ opinion about your brand. From tracking your mentions across the web to highlighting the positive against the negative, your regular ORM efforts will design the speed of your brand’s image makeover.
Will you completely eliminate all of the negative reviews on the web?
Certainly. The first target to achieve via online reputation management services is to remove all inconsistencies and negative reviews out there. This has to be slowly and steadily tackled and instantly backed up by positive reviews. Over the time, we will be able to eliminate all negatives and have only positive endorsements displayed online.