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SEO Case Study

Bayzat Success Story: Increased Organic Traffic & Unique User in Dubai Insurance Industries.

About the Client

Bayzat is the work life platform that benefits every company. We are redefining the way work works for the better, making automated HR, payroll, employee benefits, and insurance a possibility for all businesses. Our unique solutions are based on the needs of people like you, and can free your team to do work that matters. And the time and money we’ll save you, can be spent taking your business and employee experience to the next level.

Objective

The Main Goal was to Increase the Organic Traffic With Better SERP Results and Brand Awareness in The UAE Insurance Market. Company ss Looking for High Priority Keywords Ranking Which They Have Already Set for the Business.

1st Page Ranking
31
Increase In Organic Traffic
98%
Unique User
100%

Challenges

In the first phase we audited the SEO campaign with organic traffic, keyword ranking and Brand Reputation in the respective GEO to identify the problem and discovered the following issues:

  • As Insurance industry is very competitive in Dubai, UAE. Most of the High Competitor are in the race.
  • Targeted High Volume Keywords with High Competition
  • There were lack of brand awareness on the major Search Engines
  • Onpage & Offpages factors were missing on the website.

Solutions

  • We have carefully implemented well planned SEO strategies. Some of the important changes we brought into the campaign included:
  • We trust on the sentence “Content is King!” so we have given more efforts to make high quality content in the form of infographics, videos, pdf documents, power point presentation and articles.
  • These all definitely worked well to increase value of SEO factors like traffic, ranking, user experience. Etc.
  • For Brand Awareness, We have started reviews, positive feedbacks on various social media channels and websites.
  • Worked on Onpage & Offpage SEO activities to get better results.
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End Result

  • Ranking of high priority and competitive keyword has been increased. Organic Traffic has been increased by 98%.
  • Monthly user to client site has been improved by 65%.
  • 31 Keywords are on top 1 position & 62 are in top 5 position.
  • Dofollow/Nofollow Backlink ratio has been improved
Organic Traffic

Source: Google Analytics

The History (March 2019 - Dec 2021)

bayzat-screenshot1

2019

bayzat-screenshot2

2020

Keyword Visibility

2021

We are extremely grateful for the unwavering dedication and hard work exhibited by the DigiXL Media team towards our brand. The remarkable results we've achieved, coupled with the seamless collaboration, solidify DigiXL Media as an invaluable partner in our journey.

Talal Baya & Brian Habibi. - Co-Founders