What is SEO? How does it work?

Search Engine Optimization (SEO) lists a number of online activities that help to enhance your website’s organic performance such as drive traffic and increase the rank on the search engines. Content and meta tags optimization, link building, guest posting, etc. are a few of the channels that make SEO work. There are a host of SEO benefits that a business can enjoy including building brand credibility, enhancing consumer engagement, boosting sales and driving ROI, and increasing user experience across online platforms.

How do I choose the best SEO Company?

While choosing SEO consulting services India, focus on some of the key qualities that can assure a long-term and fruitful relationship. Effective communication, someone who understands your business’ needs and essence, their past performance, and their rapport with existing clients should help you tie up with the best SEO company.

What should I expect from an SEO company?

It would be a great start to create a list of activities you expect your SEO partner to do for your business. This will keep you both on the same page and help each stay focused. The company should begin with a thorough website audit to gauge the misses. This will also help them to find the fixes and your consumers’ perception of your offerings and your brand. This should be followed up by creating SEO strategies based on the findings and an execution plan for the planned campaigns. You should also expect the firm to update you with regular performance and rank reports to help you understand how well the plans have fared.

Why is SEO required for my website?

Putting up a fancy website wouldn’t work for you unless you have your intended audience visit it regularly to engage with your brand and most importantly make a purchase. SEO helps prospects find your website, build brand credibility, drive relevant traffic and help convert leads that will boost sales. SEO activities helps keep your website refreshed with fresh content, an enhanced user experience and also helps you stay ahead of your peers in the game.

How does DigiXL Media track SEO success?

DigiXL Media is powered by a team of expert SEO professionals and a host of tools that help maximize your SEO efforts. We have years of experience in managing client SEO activities ranging from building back links and boosting website credibility to increasing the time users spend on your website to decreasing the bounce rate. We know how we can enhance the rank of your website and keep you updated with in depth performance reports. To understand how we can handle your account, Schedule a Call Back from our experts.

How do you ensure high search ranking on Google?

DigiXL Media is committed to offering clients high-quality services that are time-bound and precise. Our experience in digital marketing helps improve the website ranks for our clients quickly. We have worked with the same brands for a number of years now and their unshakeable trust in us speaks volumes about our expertise and commitment. Once you sign up with us, you can gauge our performance via the number of leads and converts that we will generate for you. To keep you abreast, we shall also share regular SEO reports highlighting the results.

In how much time can I expect to see my website on the first page of Google?

This entirely depends on the amount of work your website requires to be able to enter the competition. We can update you on this once we have assessed your website for the same. Usually, SEO campaigns take from anywhere between 6-12 months to show results. However, if your website is optimized already and requires only a few tweaks, you can expect positive results in even 3-4 months. We create SEO strategies that magnify your previous efforts. So, be assured about early results and leave the rest to DigiXL Media.

Does DigiXL Media have experience of working in my industry?

The repertoire of DigiXL Media comprises of clients belonging to the different industries ranging from Retail and eCommerce to IT and Lifestyle to Medical and Biotechnology. Our vast experience in offering complete and customized digital marketing plans has given us the confidence to work for new clients and industries and show them results as per their expectations. We assure you that you will be glad you joined hands with us for up-scaling your marketing efforts.

What services do we expect to receive as a part of SEO strategy?

We offer an entire platter of personalized SEO services (organic and non-paid advertising) that includes on/off-page SEO and technical SEO services. From building links to optimizing keywords in the content of the landing page to improving your brand’s persona on social media, we do it all. While we offer tailor-made services, we do recommend that for best results, a complete SEO package is useful. This will allow us to run an entire campaign and show you results as per your expectations. For complete information on our SEO services, Schedule a Call Back. One of our SEO experts will shortly connect with you.

SEO Case Study

Floors Direct Success Story: Increased Organic Traffic and Conversions.

About the Client

Floors Direct Ltd is a prominent flooring company based in the United Kingdom, offering a diverse range of high-quality flooring solutions for residential and commercial spaces. With a legacy of over 20 years in the industry, they have established a reputation for excellence and a commitment to delivering top-tier products and services.

Objective

The team was approached with a critical issue - a significant drop in organic traffic and visibility, leading to a decline in year-on-year performance. The primary goal of improving their online visibility and search engine rankings. The client aimed to increase organic traffic to their eCommerce website, generate more conversions, and ultimately boost sales through their online platform.

Download the Full Case Study

Results

1st Page Ranking

78%

Increase In Organic Traffic

152%

Increase In Revenue

207%

Competitors Overtaken

The results we've achieved from Floors Direct's SEO & content marketing efforts have exceeded my expectations. DigiXL help us rank for over 200+ keywords in a very short time. The quality of work and communication has been commendable.

Ifran Lal. - Director

Challenges

Our initial Seo, technical, keyword and content audits brought more skeletons out of the closet. We found that there were major technical site issues, category and sub category pages were failing and the available content was not working to increase ranking & revenue.

Low Organic Visibility
Keyword Competition
Inadequate On-Page Optimization
User Engagement
Low Conversion Rates
Local Competition
Unoptimized Page Speed
Deficiency of Content
Minimal Backlinks
Ineffective Keyword Targeting
Crawl Budget Issue
Inappropriate Website URLs

Solutions

Comprehensive SEO Audit: Conducted a Thorough SEO Audit To Identify Technical Issues, On-Page Optimization Gaps, and Opportunities for Improvement.
Technical Enhancements: Addressed Technical Issues Like Page Load Speed, Crawl Errors, and XML Sitemap Optimization to Improve Overall Website Performance.
Fixed the Google Merchant Centre Integration to Prominently Display Products on Google Shopping.
Backlink Building: Executed a White-Hat Link-Building Campaign to Acquire High-Quality Backlinks from Authoritative Sources in the Home Improvement and Lifestyle Niche.
Keyword Research and Targeting: Carried Out Extensive Keyword Research to Identify High-Potential Keywords Relevant to the Flooring Industry and Aligned With User Intent.
On-Page Optimization: Restructured Website Content, Meta Tags, Headers, and URLs to Align with Target Keywords and Best SEO Practices.
Content Strategy: Developed a Consistent and Strategic Content Plan, Creating How-to, Buyer's Guides, Main & Sub Categories, and Product Showcases to Engage Users and Enhance Keyword Relevance.
Developed Dedicated Landing Pages for Each Laminate Flooring Brand, including Quick Step, Krono, Kaindl, Studio, Elite, and Egger.
Enhanced the Overall Site Architecture and Navigation to Provide Visitors With a More Intuitive and Satisfying Browsing Experience.
Improved Website UX and UI: Made Significant Improvements to the Website's User Experience (UX) and User Interface (UI) Elements, Resulting in a More Engaging and User-Friendly Platform.
Identified Low-Quality and Spammy Backlinks, Compiled a Comprehensive Disavow File, and Successfully Submitted it to Google Through the Search Console.
Implemented Permanent Redirects on Discontinued Product Pages to Guide Users and Search Engines to Relevant Alternative Pages.
Our Efforts Led to an Enhanced Keyword Ranking for the Individual Brand Laminate Flooring Pages, Increasing Their Visibility in Search Results.
Local SEO Optimization: Optimized Google My Business Listings, and Implemented Local Citation Building Pages to Boost Local Search Visibility.
Mobile-Friendly Design: Revamped the Website's Design to Ensure Mobile Responsiveness and a Seamless User Experience Across Devices.
Schema Markup Implementation: Incorporated Schema Markup to Enable Rich Snippets, Enhancing the website's Appearance in Search Results.

Organic Traffic (April 2015 - March 2022)

Source: Google Analytics

Revenue (April 2015 - March 2022)

Source: Google Analytics

Keyword Ranking (March 2022)

Keywords	Current Position
cheap laminate flooring	15
lvt flooring	17
herringbone laminate flooring	2
black laminate flooring	5
lvt click flooring	10
high gloss laminate flooring	5
click lvt flooring	9
herringbone laminate flooring	4
parquet laminate flooring	7
polished laminate flooring	3

Keyword Visibility

Majority of the keywords have achieved good rankings for the client’s website, on Google.

Source: Ahref

The History (April 2015 - March 2022)

2015

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2022

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