Floors Direct Ltd is a prominent flooring company based in the United Kingdom, offering a diverse range of high-quality flooring solutions for residential and commercial spaces. With a legacy of over 20 years in the industry, they have established a reputation for excellence and a commitment to delivering top-tier products and services.
The team was approached with a critical issue - a significant drop in organic traffic and visibility, leading to a decline in year-on-year performance. The primary goal of improving their online visibility and search engine rankings. The client aimed to increase organic traffic to their eCommerce website, generate more conversions, and ultimately boost sales through their online platform.
Our initial Seo, technical, keyword and content audits brought more skeletons out of the closet. We found that there were major technical site issues, category and sub category pages were failing and the available content was not working to increase ranking & revenue.
Conducted a Thorough SEO Audit To Identify Technical Issues, On-Page Optimization Gaps, and Opportunities for Improvement.
Addressed Technical Issues Like Page Load Speed, Crawl Errors, and XML Sitemap Optimization to Improve Overall Website Performance.
Integration to Prominently Display Products on Google Shopping.
Executed a White-Hat Link-Building Campaign to Acquire High-Quality Backlinks from Authoritative Sources in the Home Improvement and Lifestyle Niche.
Carried Out Extensive Keyword Research to Identify High-Potential Keywords Relevant to the Flooring Industry and Aligned With User Intent.
Restructured Website Content, Meta Tags, Headers, and URLs to Align with Target Keywords and Best SEO Practices.
Developed a Consistent and Strategic Content Plan, Creating How-to, Buyer's Guides, Main & Sub Categories, and Product Showcases to Engage Users and Enhance Keyword Relevance.
for Each Laminate Flooring Brand, including Quick Step, Krono, Kaindl, Studio, Elite, and Egger.
to Provide Visitors With a More Intuitive and Satisfying Browsing Experience.
Made Significant Improvements to the Website's User Experience (UX) and User Interface (UI) Elements, Resulting in a More Engaging and User-Friendly Platform.
Compiled a Comprehensive Disavow File, and Successfully Submitted it to Google Through the Search Console.
on Discontinued Product Pages to Guide Users and Search Engines to Relevant Alternative Pages.
for the Individual Brand Laminate Flooring Pages, Increasing Their Visibility in Search Results.
Optimized Google My Business Listings, and Implemented Local Citation Building Pages to Boost Local Search Visibility.
Revamped the Website's Design to Ensure Mobile Responsiveness and a Seamless User Experience Across Devices.
Incorporated Schema Markup to Enable Rich Snippets, Enhancing the website's Appearance in Search Results.
Source: Google Analytics
Source: Google Analytics
| Keywords | Current Position |
|---|---|
| cheap laminate flooring | 15 |
| lvt flooring | 17 |
| herringbone laminate flooring | 2 |
| black laminate flooring | 5 |
| lvt click flooring | 10 |
| high gloss laminate flooring | 5 |
| click lvt flooring | 9 |
| herringbone laminate flooring | 4 |
| parquet laminate flooring | 7 |
| polished laminate flooring | 3 |
Majority of the keywords have achieved good rankings for the client’s website, on Google.
Source: Google Analytics
The results we've achieved from Floors Direct's SEO & content marketing efforts have exceeded my expectations. DigiXL help us rank for over 200+ keywords in a very short time. The quality of work and communication has been commendable.