Are you using the most effective digital marketing strategy to expand your business? Well, if you are not leveraging the power of email marketing, you are greatly missing out on your chances of developing a personalized connection with your potential customers and boosting your sales. Whether you want to promote a product, sell a service or connect with your audience, there’s nothing that works better than a personalized and responsive email. In fact, email marketing can help you build strong, beautiful and meaningful relationship with your customers – one that will last a lifetime.
At DigiXL Media, we can be your preferred partner in email marketing. As a leading email marketing agency in India with years of relevant experience, we can help you create your brand’s story in the most direct and relatable manner that will generate interest in your audience and drive conversions for you. Through our campaigns, our skilled graphic designers and creative content creators can tell your tale in the most interesting and promising manner!
“By partnering with us you can be rest assured of proven 99% inbox ratio with 5% conversions.Read More Read Less
Our Approach
As a premier email marketing company in India, we optimally channelise our email marketing capabilities to maximize your benefits from each email campaign. Our approach is to primarily focus on your assets and build your subscriber list. With crisp, personalised messages, CTAs that inspire clicks, and best email practices, we boost effective communication. Our forte lies in preparing classy designs and catchy subject lines that add value to each newsletter or communication piece. Besides, we also conduct A/B and multivariate tests for each campaign to ensure that every email reaches the inbox of the intended recipients, irrespective of the device.
At DigiXL, our emphasis is also on creating good landing pages that complement your emails to give the receiver a holistic view of your offerings. This way, we create, manage, monitor, and re-evaluate your email marketing campaigns like a one-platform solution.
Read More Read Less“We create campaigns that generate leads and drive conversions.
Our Expertise
As a preferred email marketing service provider in India, we are passionate about offering our partners a wholesome digital marketing solution. This includes bringing together different digital marketing techniques including social media marketing, search engine optimization, content marketing, and email marketing solutions. Therefore, all our marketing strategies are linked to one another to enable you a better view of your entire digital marketing story. With DigiXL by your side, you are at the center of your business’ digital success and in absolute control.
“We offer simple solutions to your tricky marketing problems.
How it works
As a provider of best email marketing services, we are committed to bring to your platter a wide plethora of services. Our lead generation through email marketing includes:
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Email list management that drives ROI
According to Data and Marketing Association, 77% of email marketing ROI is generated from segmented and targeted email lists. It’s important to keep the targeted list clear and clutter-free. As a part of our email list management services, we will regularly mine your database and compile lists and match them with the type of email campaign that will work best for you. We create campaigns that generate leads and drive conversions. We will offer simple solutions to your tricky marketing problems to help you:
- Announce your offers
- Track orders and delivery status
- Inform about service changes
Segregating targets allows you to engage with them positively and guarantees the success of your campaign even before it has started.
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Scheduling and executing email campaigns
One of the decisive factors that guarantee success of email campaigns is Time. As a proficient email marketing company, our team of experts identifies the best time to shoot the emails so you derive the maximum benefits. Depending on the nature of your offerings (and business) we schedule the campaigns appropriately. This exercise has guaranteed higher open rates for all our email marketing campaigns.
“We ensure 18% open rate for our email campaigns.
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A/B and multivariate testing for higher email deliverability
We conduct multiple tests before a campaign is scheduled for final release. This ensures better email deliverability and conversion rates. Besides, interactive and responsive template designs enhance the performance of the campaigns across different device formats. This allows for better visibility and convenience. What also prompts business owners to opt for our email marketing services is the low cost involved. We make sure that you derive multiples of every buck you have invested with us.
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Google Analytics Integration
Emails must help compile statistics. This can only be derived via exhaustive analyses and evaluations of CTAs and landing page performance. Our team can add value to your campaigns by methodically studying the performance of each campaign and improvising the upcoming ones for better result. By integrating Google Analytics with the campaigns, we can help you to track the campaigns’ performance in real-time. Email bounces, click-through rates, subscriptions for subsequent communications, landing page results – you can have it all on your reports to further study user behaviour and responses.
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Designing personalised content for better engagement
Personalising doesn’t only refer to addressing your recipient by his/her name; rather, it goes much beyond. Based on the customer profile and persona (from our analysis), we can help you create tailor-made messages that cater to their interest. We will highlight the offerings that they would be most interested in rather than choking them with irrelevant matter. Our email marketing automation services comes in handy here!
“Emails with personalized subject lines and content have 50% higher open rates.
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Performing competitor analysis
To offer you the best email marketing services in India, we also conduct competitor analysis. This helps our partners to stay active in the prominent game and also carve their niche amidst veterans. Competitor analysis also gives businesses a scope to review their offerings against the backdrop of varying customer choices. Before the next email is shot out, we ensure that our communication is relevant and interesting to the receiver and will drive maximum ROI.
FAQs
What is email marketing?
Email marketing is one of the most popular digital marketing mediums that marketers swear by. It is a form of direct communication, which can be used to send personalized messages to existing consumers or engage prospects. It is also a powerful medium to promote your business by announcing your latest offerings, initiating sales deals, sharing a monthly newsletter (thought leadership), or nurturing cold leads to upgrade. As per stats, email marketing generates the highest ROI, making it the most profitable medium among all digital channels.
How often should I send marketing emails?
This entirely depends on the type of communication you intend to share. If you have fresh offers, novel services, or an irresistible piece of content that is different every time, you can send an email as and when you are ready. If you have regular promotional content, you’d have to follow it up as per your schedule – weekly, fortnightly, monthly, etc. If it’s a newsletter, sending it monthly can work. The idea of email marketing is to keep your reader engaged and prompt them to make a purchase, download an eBook, refer your brand to a friend, or invite them to the next launch. Your motive for sending an email should decide the frequency of your campaign.
What's the best way to grow my email marketing subscriber list?
Growing an existing email marketing subscriber list is the ultimate aspiration of every business owner. Although there’s no sure-shot formula to apply here, there’re several industry best practices that you could try and experiment with. We suggest our partners to create engaging content for every email communication that they intend to send. The content must also carry relevant and killer ‘calls to action’ so that the reader stays engaged and interested. This can also act as a lead magnet. Asides, emails that direct readers to relevant landing pages on your website work better than standalone emails. For more such ideas, Schedule a Call Back from our experts.
What is the best email marketing software?
There are several email marketing software programs available that you can choose from depending on your requirement for handling responses, your existing CRM (for integration purposes), and most of all the viewing preferences (device) of your targeted audience. Having said that, you must also consider the size of your email list, the amount of customization you’d like to do on your emails, report tracking capacities, and any other special feature that you’d like to have your email marketing software to offer you.
What metrics should I track for email marketing?
Email analytics play an important part in shaping up a marketing campaign. Based on the performance of a particular email, you can decide the frequency, the audience, the offers that worked, the preferred design template, and so on. Therefore, the metrics that you should track should be picked intelligently. Some of the metrics that matter every time include open rate, click-through rate, conversion rate, bounce rate, email forwards, revenue per email, and last but not the least the number of un-subscribers.
