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Wondering what’s trending nowadays? Looking for top trending topics today for Content Marketing Campaigns can be a time-consuming process. It involves tasks such as searching through search engine results, browsing consumer media sites for ideas, and hoping for a moment of inspiration.
The challenge is how to justify the creation of new content without any data to support it, and how to ensure that your content marketing efforts generate traffic.
Fortunately, you can simplify this task by relying on a set of excellent tools that will provide you with quick ideas and inspiration while also providing you with the essential metrics to gauge demand, audience intent, and SEO success.
To help you even further, we’ve compiled a list of 20 highly effective tools for identifying current trending topics today for content creation. Let’s dive right into it!
In this guide, we’ll talk about…
- Exploring Present Popular Topics: What’s Currently Trending?
- The 20 Most Effective Tools to Identify Trending Topics
- Making Use of a Content Calendar
Exploring Present Popular Topics: What’s Trending Right Now?
Top Trending topics for Content Marketing Campaigns are the subjects that are currently being widely discussed online. These can include popular hashtags, tracked by sites like Twitter and labelled as trending when there is a spike in their use.
Additionally, sites like Twitter keep track of frequently used keywords and phrases in articles, posts, and comments, and label them as trending topics.
Often, websites will display these trending topics in a prominent box on their homepage, allowing users to stay informed on the latest news about celebrities, world events, sports, and other popular subjects.
The 20 Most Effective Tools to Identify Trending Topics
When it comes to finding current trending topics for content marketing campaigns, there are numerous websites that can help you stay up-to-date with the latest news, discussions, and popular conversations.
Check out the following tools that can help you find trending topics for your content marketing campaigns:
1. Google Trends
Google Trends is a no-cost tool which permits you to monitor the prevalence of particular search phrases throughout a duration of time.
You can use this tool to find trending topics for content writing, identify trending blog topics, and compare the popularity of different search terms. This can help you identify trends and create content that is relevant and timely.
2. BuzzSumo
BuzzSumo is a content discovery tool that allows you to identify trending topics for your marketing campaigns.
You can use this tool to see which articles and topics are getting the most shares and engagement on social media.
This can help you identify what type of content your target audience is interested in and helps you to write trending blog topics and create content that is shareable and engaging.
3. Reddit
Reddit is a platform for social news aggregation and discussions that gives its users the ability to submit content and cast votes on it.
You can use Reddit to find popular discussions and questions related to your niche. This can help you identify topics that are relevant and interesting to your target audience.
4. Quora
Quora is a platform where users can ask and respond to questions on various subjects, making it a question-and-answer forum.
You can use Quora to find popular questions related to your industry or niche.
This can help you identify topics that your target audience is interested in and create content that answers their questions.
5. AnswerThePublic
AnswerThePublic is a free keyword research tool that allows you to identify common search queries related to your topic. You can use this tool to generate a list of questions and phrases that people are searching for. This can help you create content that answers the questions and provides value to your target audience.
6. Ahrefs
Ahrefs is a keyword research and backlink analysis tool that can help you identify opportunities for ranking in search results.
You can use this tool to analyze your competitors’ content and identify high-traffic keywords and topics.
By using this, you can produce content that is optimized for search engines, resulting in increased traffic to your website.
7. Feedly
Feedly is a content discovery tool that allows you to subscribe to RSS feeds and track content from multiple sources. You can use Feedly to follow industry blogs, news sites, and other content sources. This can help you stay up to date on industry trends and identify topics that are relevant and timely.
8. SEMrush
SEMrush is a digital marketing tool that can help you with keyword research, competitor analysis, and content optimization.
You can use SEMrush to identify high-traffic keywords, analyze your competitor’s content, and optimize your content for search engines.
One can utilize this to produce content that is well-suited for search engines and increases the flow of visitors to their website.
9. Google Alerts
Google Alerts is a free tool that allows you to monitor mentions of specific keywords or phrases.
You can use this tool to receive email notifications when new content is published that contains your keywords or phrases.
This can help you stay up to date on industry trends and identify opportunities for content creation.
10. HubSpot Blog Ideas Generator
The HubSpot Blog Ideas Generator is a no-cost resource that permits you to generate concepts for topics relevant to your field or specialty.
HubSpot Blog Ideas Generator
You can use this tool to generate a list of potential topics that you can use for your content marketing campaigns.
11. Portent’s Content Idea Generator
Portent’s Content Idea Generator is a free tool that allows you to generate topic ideas based on your keyword or phrase.
You can use this tool to generate a list of potential titles and topics that you can use for your content marketing campaigns.
12. Trello
Trello is a project management tool that can help you organize and manage your content creation process.
Trello
- Create a Trello board specifically for tracking trends: You can create a Trello board specifically for tracking trends in your industry. This board can include lists for different types of trends (e.g., social media, content, marketing, etc.).
- You can then add cards to each list that represent different trends you are tracking. Each card can contain a brief description of the trend, links to relevant articles or blog posts, and any other information that may be helpful.
- You can also use Trello to track your competitors and see what topics they are covering. You can create a list for each competitor and add cards for the topics they are covering. This can give you insights into what is currently popular in your industry.
13. FrontPageMetrics
FrontPageMetrics is a content marketing tool that can help businesses find the most popular content on the web. This tool can help businesses find relevant topics and trending content to create their own content strategy.
The tool allows businesses to track content performance, see what content is popular and identify trending topics.
The tool provides detailed insights about social media engagement, backlinks, keyword rankings and more. It also offers competitive analysis to help businesses keep an eye on their competitors.
14. SparkToro Trending
SparkToro Trending is a content marketing tool that helps businesses discover trending topics and insights about their target audience. This tool allows businesses to analyze social media trends and find out what topics are resonating with their audience.
SparkToro Trending provides insights into the most popular topics across social media platforms such as Twitter, Reddit, and more. Users can search for a specific keyword, and the tool will provide a list of the most popular posts, hashtags, and accounts related to that topic.
This can help businesses create content that resonates with their target audience and drives engagement on their social media channels.
15. Exploding Topics
Exploding Topics is a content marketing tool that helps businesses discover new and emerging trends in their industry. This tool provides businesses with insights into trending topics before they become mainstream.
Exploding Topics analyses data from various sources, such as social media, search engines, and industry publications, to identify emerging trends. The tool provides a list of the top trends in various industries, such as technology, healthcare, finance, and more.
16. Youtube
YouTube is a video-sharing platform and a powerful content marketing tool that businesses can use to reach a wider audience and increase engagement.
Youtube
With over two billion active monthly users, YouTube offers businesses the opportunity to showcase their products, services, and expertise through engaging video content.
Businesses can create a YouTube channel and upload a variety of content, such as product demos, tutorials, customer testimonials, and behind-the-scenes footage.
This content can help businesses build brand awareness, establish themselves as thought leaders in their industry, and connect with their audience on a more personal level.
17. Buzzfeed
BuzzFeed is a popular digital media company that offers a wide range of content, including news, entertainment, lifestyle, and quizzes.
Buzzfeed
Here are a few ways that BuzzFeed can help you find trending topics for your content marketing efforts:
- Monitor BuzzFeed’s homepage and social media accounts: the homepage and social media accounts (such as Facebook, Twitter, and Instagram) are great sources of trending topics and viral content. By monitoring these channels regularly, you can get a sense of what topics are currently popular and what types of content are resonating with BuzzFeed’s audience.
- Use BuzzFeed’s search function: the search function allows you to search for content by keyword, tag, or category. This can be a great way to find content related to a specific topic or trend. You can also sort the search results by date to see the most recent content on a particular topic.
- Follow BuzzFeed’s “Trending” section: it is a dedicated page that features the latest trending searches today and stories and videos from around the web. By following this section, you can stay up-to-date on the most popular topics and content.
- Analyse BuzzFeed’s content: By analysing the types of content that BuzzFeed is creating and publishing, you can get a sense of what topics and formats are resonating with their audience. This can help you identify trends and create content that is more likely to be shared and engaged with.
18. Podcast Notes
Podcast notes can be a valuable content marketing tool for businesses that create podcasts or sponsor podcast content.
These notes are summaries of podcast episodes that highlight the main points, key takeaways, and any notable quotes or insights discussed during the episode.
Here are a few ways that Podcast notes can help you find trending topics for your content marketing efforts:
- Browse the “Most Popular” section: it has a “Most Popular” section that highlights the most listened-to episodes across all the podcasts they cover as well as the trending searches today. By browsing this section, you can get a sense of what topics are currently popular and what types of content are resonating with listeners.
- Search for specific topics: it allows you to search for specific keywords and topics across all the podcasts they cover. This can be a great way to find episodes that are related to a particular trend or topic.
- Look for recurring themes: By reading through the show notes and summaries for multiple episodes of a particular podcast, you may be able to identify recurring themes or topics. This can help you identify trends and create content that is more likely to be shared and engaged with. Find out what is popular right now.
- Analyse listener comments and reviews: it also includes listener comments and reviews for many of the podcasts they cover. By reading through these comments, you can get a sense of what topics and content are resonating with listeners and what types of content they are interested in.
19. Trends.co
Trends.co can be a valuable tool for businesses looking to stay ahead of the curve and identify new opportunities for growth.
Through the utilization of the information and knowledge offered by Trends.co, enterprises can make well-informed judgments regarding product advancement, advertising approaches, and expansion schemes.
Trends.co Tool
One of the key benefits of Trends.co is its focus on actionable insights. Rather than just providing general information about trends, Trends.co provides specific recommendations and strategies for businesses to capitalize on emerging opportunities.
Trends.co can help you find trending topics for your content marketing efforts:
- Access to exclusive trend reports: Trends.co produces in-depth trend reports on a variety of topics, including technology, marketing, and entrepreneurship. By becoming a member, you can access these reports and stay up-to-date on the latest trends and emerging topics.
- Trend alerts and updates: it provides regular trend alerts and updates to its members, highlighting the latest trends and insights in real-time. This can be a great way to stay ahead of the curve and create content that is timely and relevant.
- Networking opportunities: it also provides networking opportunities for its members, allowing you to connect with other professionals in your industry and gain insights on emerging trends and topics.
20. Treendly
Treendly is a content marketing tool that helps businesses identify and capitalize on emerging trends in their industry.
Treendly – Trending Topic Tool
It is a subscription-based service that provides access to a range of data and insights on trending topics and keywords.
- Trend insights: it provides real-time trend insights that highlight the latest emerging trends across different categories. By monitoring these trends, you can identify topics and themes that are currently popular and create content that is timely and relevant.
- Trend history: the tool also provides historical trend data that allows you to see how trends have evolved over time. By analyzing this data, you can identify long-term trends and predict future trends that may impact your industry.
- Competitor analysis: it provides a competitor analysis feature that allows you to see how your competitors are performing in terms of search volume and interest for specific keywords and topics. This can help you identify gaps in your content marketing strategy and create content that differentiates you from your competitors.
- Custom alerts: Treendly allows you to set up custom alerts that notify you when there are changes in trends or keywords related to your industry or niche. This can help you stay ahead of the curve and create content that is timely and relevant.
Making Use of a Content Calendar
However one can also make use of a content calendar that allows you to plan content publication based on seasonality and helps you stay organized.
A content calendar is a tool that helps content marketers plan, organize, and schedule their content marketing campaigns over a specific period. It helps in creating and publishing content consistently, which is crucial for building and maintaining engagement with your target audience.
Here are some ways a content calendar can help your content marketing campaigns:
- Consistency: A content calendar helps you plan and create content regularly, so you can publish content consistently. This consistency is key to building trust and credibility with your audience, and it can help you attract and retain more followers over time.
- Organization: it provides a framework for planning your content in advance, which can help you stay organized and on track. It helps you avoid the last-minute scramble to create content, and it ensures that you’re producing content that aligns with your overall marketing strategy.
- Optimization: It permits you to design and monitor your content’s progress. You can keep track of which content pieces are appealing to your viewers and adapt your strategy accordingly. This can aid you in refining your content marketing initiatives and increasing your return on investment (ROI).
The use of a content calendar facilitates strategic planning based on seasonal trends and enables you to arrange the schedule for publishing trendy content. However, it is suggested to keep some flexibility within the content calendar to accommodate trending topics as unforeseen opportunities may arise. Who knows when the next big concept may emerge!
We suggest leaving some flexibility in your content calendar to accommodate current trends and find out what’s popular right now. You never know when a new and exciting idea might come up!
And….. that’s it! I hope that by using a few free tools and a great paid tool, you now feel confident enough to start working on trendy content or even preparing a content calendar.
