Businesses deploy different strategies to gain visibility for their brand and boost ROI. This involves both paid as well as unpaid marketing campaigns. Search Engine Marketing (SEM) is a paid digital advertising channel that helps to display your business in front of a relevant audience. This enhances the chances of conversion and hence pushes your business forward. While each campaign – paid (SEM) and unpaid (SEO) – is focused on achieving the same goal, paid campaigns are better targeted and outcome-driven. Naturally, they fetch faster and superior results too.
Proficient search engine marketing services enable your brand to feature effectively on different search engines such as Google, Bing, YouTube, Yahoo! and others. Partner with DigiXL to gain visibility on the SERPs (search engine results pages) and drive better quality leads to your website to enjoy one of the best conversion rates and success! The benefits of Search Engine Advertising can be summed up as:
- Increased online visibility
- Increased conversions
- Increased revenue
- Faster results
- New clients
- Better ROI
Our Approach
With several years of experience in the digital marketing domain and many satisfied customers, our search engine marketing agency is an apt choice for both B2B as well as B2C businesses. Our approach is to engage the best SEM services and tools as per your budget and target audience and get you the desired outcomes in the shortest possible time. Our dedicated search engine marketing consultants can create personalized campaigns that play around with an extensive list of keywords and get you the best clicks for your products or services. Besides thorough keyword research, DigiXL also emphasizes on the account structure to optimize your returns on every penny spent. Our approach is also to keep the campaigns simple yet effective so that focusing on your business becomes effortless for you.
“Responsive Search Ads can help you stay ahead in the game.
Our Expertise
Because we have been in the industry for long, we completely understand how overwhelming it can be at times to wait for SEO tactics to drive desired results. To keep the momentum on and to derive faster results, we advise you to opt for our smart SEM services. The world of digital marketing is constantly evolving – customer needs, the online search criteria, the platforms and technology, etc. Why should your marketing strategies lag behind?
With DigiXL as your partner, you have nothing to worry about. Our SEM professionals are adept at creating customized strategies that will best suit your business and audience. Our catalog of search engine marketing India services includes:
Read More Read LessPPC Services
Our cost-effective Pay per Click services will boost your website traffic volume and speed up returns from your sales efforts – increased conversions to be precise. Our specific targeted ads, which are designed using Google Ads, Bing Ads, will market your products and services to the right audience to guarantee a sale. We also offer PPC services India to optimize your landing pages and create ads for social media networks. This we do to tweak your current SEM strategies and bring them on page with the projected ones.
“A faulty landing page is the sole reason behind 99% of failed paid marketing campaigns.
Remarketing and Retargeting services
You can also leverage your online visibility via our remarketing and retargeting services. By partnering with this search engine marketing company in India you can get your ads displayed on web pages that your visitor will visit later. This will enhance his recall value and prompt him to click on your product, thereby boosting the chances of a sale. We offer static, dynamic, and video remarketing services. This enables you to engage your visitors irrespective of the platform – YouTube, Facebook, LinkedIn, Twitter, and so on.
“ 90% users trust their peers on social media.
Google product listing ads
Our range of search engine marketing India services also comprise of display ads on Google. A picture is worth a thousand words – especially when it comes to paid marketing campaigns such as SEM services India. If you wish to display an image of your product on the first page of a search engine when a shopper will look for similar products, this is the specific strategy we can offer you. By being visible to a million users you actually prompt those many users to make a sale on your website. We are Google Adwords Certified search partners and you can trust this search engine marketing company completely.
“Around 65% users click on Google Ads when they are shopping online.
Conversion rate optimization (CRO)
Are you happy with your website optimization? Is it aiding your conversion policies? Well, if you aren’t yet sure, it’s time you allow our search engine marketing consultants to review your site. Our CRO services begin with an in-depth audit of your website to identify the gaps that may be in the narrative (content), the display (design), the intuitiveness (navigation), or a missing call to action (CTA). Based on the findings (data/ design/ creativity), we will fix the issues by refreshing the design and content and also by highlighting your value propositions appropriately throughout the website.
How it works
We believe in teaming up with our partners on a long-term basis and hence work towards creating a bond that lasts long. As a reputed search engine marketing company India, we strive to offer complete a SEM package that includes:
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In-depth keyword analysis
We will begin our digital advertising campaign by conducting an in-depth analysis of the top-performing keywords related to your business. This will also help us understand whether your website is optimized as per the trends and identify if there are any gaps to cover. Right keywords can drive relevant traffic to your website besides also acting as the main resource for your paid marketing campaign. Our experts can recommend the right keywords to invest in and also create matching landing pages to complement them. We also conduct competitor analysis to understand market trends. This is necessary to keep your business in the league.
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Cover to cover campaign management
Once the keywords are identified and the market trends are comprehended, we begin to design the campaign. From the right content and design of the ad banners to the product pricing and call to action on the landing page – we create/ refresh it all. Once the bid and creative are in place, we execute the campaign and maintain a log of its performance, which can be revisited anytime you want.
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Ad campaigns for social media networks
We are also proficient in creating ads for YouTube, Facebook, Twitter, and other social media channels. Our dedicated account managers create paid campaign calendars that include advertising on the different digital channels as per the required frequency and intensity that guarantees visibility, traffic, and conversions.
“Video is currently the hottest marketing trend and will remain so for long.
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A/B Testing
To ensure the highest visibility, it is important for search engine marketing services India to measure the results and compare the same with previous performances. Our A/B testing experts regularly compare reports and performances of campaigns to identify the ones that have fared better than the others. Based on the findings, successful strategies are replicated in the subsequent campaigns to maintain the success rate including traffic, conversion, and revenue.
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Transparent pricing
The highlight of DigiXL SEM services is our transparent pricing policy. We offer tailor-made plans to make sure that all campaigns are within your budget guidelines and that you are sure of the cost involved right from the start. Our marketing experts can guide you appropriately on the paid advertising campaigns and you can alter your current plan to suit your requirements any time you feel the need to do it.
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Tracking tools and report generation
To track your paid marketing campaigns, we make use of several tracking tools including Google Analytics, call and form tracking tools, Google Adwords, and others. Our skilled SEM experts can recommend other tools as well as per your preference and set it up with your campaigns to help you track every campaign’s performance. We will also regularly share detailed SEM reports with you to keep you on top of every paid campaign. This is to ensure that our partners enjoy the best ROI on every penny they have spent.
FAQs
What is SEM and how does it work?
You can promote your business online either via non-paid marketing (SEO) activities or via paid advertising (SEM). Search Engine Marketing is a powerful tool to build your business and drive revenue. The SEM ads that you create can help you rank on top of the search engine game and thus earn you better visibility and consumers. SEM works as campaigns that a digital marketer can set up after in depth keyword research and target a specific geographical location to display the ad or campaign. You can bid on a price of your choice and budget to pay for each click on your ad.
Is Pay per Click (PPC) right for my business?
Paid advertising demands an additional cost – payment for every click generated on an advertisement. Therefore, it is recommended that you gauge the pros and cons of PPC before you opt for it. Consider it the right channel for your business if you want to boost the visibility of your website and earn it higher ranks on the search engines. It can also increase your website traffic and quickly promote your business amidst a specific targeted audience – something that non-paid marketing activities may take a longer time to realize. However, if your business isn’t capable of managing a sudden influx of visitors and demand for your product/ service, PPC may not be an immediate need.
How long does it take to see SEM results?
Surely, SEM activities generate instant results. Once you have put up an attractive ad, be sure to witness a surge on your website traffic and a lot of buzz will be created around it. However, it is difficult to point out how quickly each of your effort will bear results. Consider that not all of your campaigns will fare equally. While you may want to continue featuring a well-performing ad for longer, you also may want to pull down a non-performer sooner than intended. So, like all other marketing efforts, SEM too needs regular reviewing and accordingly customizing the efforts to maximize output.
How does DigiXL Media track SEM success?
Marketing experts at DigiXL Media are skilled to use a variety of performance measuring and monitoring metrics ranging from Google Analytics to SEM keyword report and from evaluating the performance of an ad based on the conversions to revisiting the landing page to check for unique visits and clicks. We use simple yet direct algorithms to track SEM success and based on the performance, our experts can suggest you tweaks in the campaigns to optimize the output.
What makes DigiXL Media a leading search engine marketing company?
DigiXL Media is home to a bunch of digital marketing specialists who are passionate about transforming businesses and helping them taste success. With several years of experience in the industry, our proficient experts can devise the best strategies to get your business in the top league and help you retain your position. We offer you every digital marketing service, including classic SEM services under one hat so you can focus on your core business and leave the rest to us.
