30 Best SEO Tools for Digital Marketing Agencies

In today’s digital age, search engine optimization (SEO) tools has become a crucial aspect of online marketing. With millions of websites competing for the top spot on search engine results pages (SERPs), it’s essential to have a solid technical SEO strategy in place. 

This is where technical SEO tools come in handy for agencies. These tools help identify and fix technical issues on websites, improve site speed, and optimize content for search engines. 

In this article, we will discuss the 30 essential best SEO tools that Digital Marketing Agencies should consider using to help their clients achieve better search engine rankings and improve user experiences.

Table of Content

1. Google Search Console – Stay on top of your website’s search performance
2. SEMrush – Your ultimate SEO and PPC tool.
3. Ahrefs – The ultimate toolset for SEO and digital marketing.
4. Moz Pro – The all-in-one suite of SEO tools
5. Screaming Frog – The SEO spider tool trusted by experts
6. Majestic – The largest link index database for SEO professionals.
7. Google Keyword Planner – Unlock the potential of your keywords!
8. UberSuggest – The all-in-one SEO tool for keyword research, backlink analysis, and more.
9. YoastSEO – The ultimate plugin for WordPress
10. Bing Webmaster Tools – Boost your search engine rankings!
11. SE Ranking – The all-in-one SEO software!
12. Web Developer Toolbar – The essential browser extension for developers and designers.
13. Web Page test – Unleash your website’s full potential!
14. Google PageSpeed Insights – the ultimate tool for optimizing online presence
15. Google Mobile-Friendly Testing Tool – one-step solution for mobile optimization
16. Google Rich Results Testing Tool – enhance your website’s search appearance!
17. GTMetrix Page Speed Report – comprehensive guide to better user experience
18. W3C Validator – go-to tool for web-development excellence!
19. Moz Bar – instant insights and analysis on the go!
20. BrightLocal – improve online visibility and reputation
21. LightHouse – audit and optimize your website’s performance!
22. Google Chrome DevTools – unleash your web development potential
23. Pingdom – stay ahead of website issues with powerful monitoring tools
24. Google Looker Studio – intuitive analytics platform!
25. Google Trends – Stay ahead of the curve with real-time insights
26. SpyFu – Outsmart your competition with powerful SEO and PPC research tools
27. ChatGPT – your personal AI language model
28. Schema.org – Make your website stand out with structured data markup
29. Copyscape – powerful plagiarism detection tools!
30. Google Analytics – powerful insights and analytics
31. Final Thoughts

There are numerous top SEO tools available in the market, and it can be overwhelming for digital marketing agencies to choose the best ones that meet their needs. Here are some of the essential SEO tools that every agency should consider using and how they can help improve website performance and search engine rankings:

1. Google Search Console

Google Search Console is a free technical SEO tool that the search engine giant offers website owners to monitor, preserve, and enhance their site’s visibility in search results.

 It provides insights into how Google crawls and indexes your website, identifies technical issues, and helps you optimize your site’s performance. 

With Google Search Console, you can monitor your website’s search performance, track keyword rankings, and identify crawling errors.

• It provides information on the number of impressions, clicks, click-through rate (CTR), and average position of your website’s pages in search results. This data can help you identify which pages are performing well and which ones need improvement.
• If you find that some pages are not being indexed, you can use the tool to diagnose the problem and fix it. This can help ensure that your website is fully indexed and appears in search results.
• A sitemap is a file that lists all the pages on your website and provides information about their content and structure. By submitting a sitemap, you can help Google crawl and index your website more efficiently.
• It can also help you identify crawl errors on your website. These are errors that occur when Google tries to crawl your website and encounters problems. By identifying and fixing crawl errors, you can ensure that Google is able to crawl and index your website properly.
• It can help you identify mobile usability issues on your website, such as pages that are not mobile-friendly or have slow loading times on mobile devices.
• It provides information on the number and quality of backlinks pointing to your website. You can use this data to identify which websites are linking to yours and to monitor the quality of those links.

2. SEMrush

SEMrush is an all-in-one professional one of the best digital marketing tools for SEO that provides keyword research, competitor analysis, backlink analysis, site audit, and many other features. It is a paid tool but is worth the investment as it provides valuable insights into your website’s performance and how to improve it.

 With SEMrush, you can find out which keywords your competitors are ranking for, discover new keyword opportunities, and monitor your website’s backlinks.

Features:

• It allows you to research keywords related to your industry or niche, as well as analyse the keywords your competitors are ranking for. You can also see the search volume, competition level, and estimated cost per click (CPC) for each keyword. This data can help you optimize your website’s content for relevant keywords and improve your search engine rankings.
• It provides a detailed analysis of your competitor’s websites, including their traffic, backlinks, and top-performing pages. This information can help you identify gaps in your own SEO strategy and find opportunities to improve your website’s ranking and visibility.
• Its site audit feature analyses your website’s technical SEO and provides a list of issues that need to be addressed, such as broken links, missing meta tags, and slow page speed. This can help you optimize your website for better search engine rankings and user experience.
• Backlinks are an important factor in SEO, as they signal to search engines that other websites consider your content valuable and authoritative. SEMrush allows you to analyse your website’s backlinks and see the quality of the sites linking to you.
• It provides insights into your social media presence, including follower growth, engagement, and audience demographics. This can help you optimize your social media strategy to drive more traffic to your website and improve your overall SEO performance.

3. Ahrefs

Ahrefs is another popular technical digital marketing tool that provides backlink analysis, competitor research, keyword research, and site audit. 

It is one of the best SEO tools for analysing and tracking the backlinks to your website because it contains one of the biggest backlink databases. Additionally, it offers comprehensive keyword research information and aids in the discovery of fresh keyword prospects.

Features:

• You can see the search volume, keyword difficulty, and estimated cost per click (CPC) for each keyword. This data can help you optimize your website’s content for relevant keywords and improve your search engine rankings.
• Its site audit feature analyzes your website’s technical SEO and provides a list of issues that need to be addressed, such as broken links, missing meta tags, and slow page speed.
• It allows you to analyze your website’s backlinks and see the quality of the sites linking to you. You can also use the tool to find opportunities to acquire high-quality backlinks to improve your website’s authority and ranking.
• It allows you to track your website’s ranking for specific keywords and monitor your progress over time. You can also see how your competitors are ranking for the same keywords, which can help you adjust your SEO strategy accordingly.

4. Moz Pro

Moz Pro is an all-in-one professional SEO tool that provides site audit, keyword research, backlink analysis, and rank-tracking features. Moz Pro’s site audit tool helps you identify technical issues on your website and provides recommendations to fix them. It also provides keyword research data, tracks your website’s search engine rankings, and monitors your backlinks.

Features:

• It also includes a site audit tool, which helps businesses identify technical issues that may be affecting their website’s search engine performance. The tool checks for issues such as broken links, duplicate content, missing tags, and other technical SEO factors that can impact a website’s search engine rankings.
• In addition to its keyword research and site audit tools, it also includes a backlink analysis tool, which helps businesses monitor their backlink profile and identify potential issues with their backlinks. 
• Its rank-tracking feature allows businesses to track their website’s performance in search engines over time. The tool provides data on a website’s ranking for specific keywords, allowing businesses to monitor their progress and adjust their SEO strategy accordingly.
• Another important feature of Moz Pro is its local SEO tool, which helps businesses optimize their website for local search results. The tool provides data on local search rankings, local keywords, and local directories, allowing businesses to optimize their website for local search results.

5. Screaming Frog

Screaming Frog is a desktop-based website crawler that helps you identify technical SEO issues such as broken links, duplicate content, and missing metadata. It is a great tool for analyzing smaller websites, and the free version can crawl up to 500 URLs. With Screaming Frog, you can identify technical issues that may be hurting your website’s search engine rankings and fix them quickly.

Features:

• Screaming Frog crawls your website, analyzing each page’s HTML code, including headers, titles, meta descriptions, and other important elements. It can identify technical issues that may be impacting your website’s performance, such as broken links, duplicate content, and missing or incorrect tags.
• It helps you identify missing or duplicated page titles and meta descriptions. You can optimize these elements to improve your website’s visibility on search engine result pages (SERPs).
• The tool can create an XML sitemap for your website, which helps search engines crawl your site more efficiently. You can also submit the sitemap to search engines to help them understand the structure of your website better.
• It can identify redirect chains and loops, which can slow down your website and impact your rankings. You can fix these issues to improve your website’s performance.
• It allows you to search for specific elements on your website, such as text, images, and URLs. This can help you identify issues quickly and efficiently.

6. Majestic

Majestic is a backlink analysis top seo tool that provides a range of features such as competitor analysis, backlink tracking, and link prospecting. It has one of the largest backlink databases, making it a valuable tool for monitoring your website’s backlinks and identifying new link-building opportunities.

Features:

• It provides detailed insights into the backlinks that a website has, including the number of backlinks, referring domains, and anchor text used. This information can be used to develop an effective link-building strategy.
• It uses two proprietary metrics to measure the quality of a website’s backlink profile. Trust Flow measures the quality of the links, while Citation Flow measures the quantity. This information can be used to determine the overall quality of a website’s backlink profile.
• It provides a topical analysis of a website’s backlink profile, allowing you to identify the most relevant and authoritative domains in your niche. This information can be used to develop a targeted link-building strategy.
• Majestic’s Site Explorer allows you to explore any website’s backlink profile in detail, providing insights into the quality and quantity of the links, as well as the overall trust and authority of the website.

7. Google Keyword Planner

Google Keyword Planner is a free professional SEO tool provided by Google that helps you find keyword ideas and estimate search traffic for your target keywords. 

It provides valuable insights into keyword search volume, competition, and potential traffic, helping you optimize your website’s content for the keywords that matter most.

Features:

• Keyword research is the foundation of any successful SEO strategy. By using Google Keyword Planner, you can identify relevant keywords and phrases that people are using to search for information related to your business or industry. 
• By including these keywords in your page titles, meta descriptions, headers, and content, you can improve your website’s visibility in search engine results pages (SERPs).
• It can also be used to analyze your competitors’ keywords. By entering your competitors’ website URLs into the tool, you can see the keywords they are targeting and the search volume for each keyword. 
• This information can help you identify new opportunities to target keywords that your competitors may be overlooking.
• If you are running a Google AdWords campaign, Google Keyword Planner can help you optimize your ad campaigns by suggesting relevant keywords and providing insights into the search volume and competition level for each keyword. 

8. Ubersuggest:

Ubersuggest is a keyword research tool that provides keyword ideas, search volume data, and competition analysis. It also provides insights into the top-ranking pages for your target keywords and suggests content ideas based on your target keyword.

Features: 

• This tool allows users to discover relevant keywords and phrases that are frequently searched by users on search engines such as Google. By targeting these keywords, website owners can improve their website’s visibility in search results and attract more organic traffic. 
• In addition to keyword research, UberSuggest also includes a backlink analysis tool. Backlinks are links from other websites that point to your website, and they are an important factor in search engine rankings.
• Another useful feature of UberSuggest is its site audit tool. This tool analyzes a website’s on-page SEO factors, such as title tags, meta descriptions, and internal linking structure, to identify areas for improvement. 

It also checks for technical issues such as broken links and missing alt tags, which can negatively impact a website’s search engine rankings. The site audit tool provides users with a comprehensive report of the website’s SEO performance, along with recommendations for improvement.

• Lastly, it includes a content ideas tool that can help users generate new ideas for blog posts and other types of content. By entering a keyword or phrase, the tool generates a list of popular topics related to that keyword, along with data on the search volume and competition level for each topic. 

9. Yoast SEO:

Yoast SEO is a widely used plugin for WordPress websites as well as a proven one of the top digital marketing tools for SEO that helps website owners and digital marketers improve their website’s search engine rankings. 

Developed by Joost de Valk, Yoast SEO provides a comprehensive suite of tools that can help optimize website content, meta descriptions, and other on-page factors that contribute to search engine visibility.

Features:

• It is its ability to analyze the content of a web page and provide suggestions for improvement. The plugin checks for factors such as keyword density, internal linking, and meta tags, and provides a colour-coded system to indicate the overall SEO performance of the page. This helps website owners ensure that their content is optimized for search engine visibility, while also providing a user-friendly experience for visitors.
• Another important feature of Yoast SEO is its ability to generate XML sitemaps. Sitemaps are essential for search engines to understand the structure of a website and the location of its pages. 
• It also includes a feature for optimizing social media sharing. With the plugin, website owners can customize the title, description, and image that appears when their content is shared on social media platforms such as Facebook and Twitter.

10. Bing Webmaster Tools:

Bing Webmaster Tools is a free service provided by Microsoft that helps website owners improve their website’s search engine visibility on Bing and other search engines.

It provides a suite of tools that can help website owners monitor and analyze their website’s performance in search results, as well as optimize their website for better search engine rankings.

Features:

• One of the important features of Bing Webmaster Tools is its ability to provide keyword research data. This includes data on the search volume and competition levels for specific keywords, as well as information on related keywords and phrases. This can help website owners identify new opportunities for optimizing their website content for better search engine visibility.
• In addition, it provides a suite of tools for optimizing website content. This includes a tool for generating XML sitemaps, which can help search engines understand the structure of a website and the location of its pages. It also includes a tool for optimizing meta tags, including title tags and meta descriptions, which are important factors in search engine rankings.
• It also provides a tool for analyzing website backlinks. Backlinks are links from other websites that point to a website, and they are an important factor in search engine rankings. 
• Lastly, Bing Webmaster Tools provides data on website performance metrics such as page load times, mobile-friendliness, and security. This data can be used to identify areas for improvement and to make data-driven decisions about website design and development.

11. SE Ranking:

SE Ranking is an all-in-one SEO tool that provides a wide range of features to help website owners and digital marketers improve their website’s search engine rankings. It is a cloud-based tool that provides a comprehensive suite of tools for keyword research, website analysis, backlink analysis, and content optimization.

Features:

• One of the key features of SE Ranking is its ability to provide in-depth keyword research data. The tool provides data on search volume, competition levels, and CPC (cost-per-click) for specific keywords. It also provides data on related keywords and phrases, which can help website owners identify new opportunities for optimizing their website content for better search engine visibility.
• This tool provides data on the number of backlinks, the quality of those links, and the anchor text used in the links. It also provides data on competitors’ backlink profiles, which can help website owners identify opportunities for improving their own backlink profile and increasing their website’s search engine visibility.
• It provides a content optimization tool. This tool analyzes website content for factors such as keyword density, internal linking, and meta tags, and provides suggestions for improvement. 
• It also includes a competitor research tool, which provides data on the SEO performance of competitors’ websites. This includes data on keywords, backlinks, and website structure. 

12. Web Developer Toolbar:

The Web Developer Toolbar is a browser extension that is a popular and useful tool for web developers, designers, and SEO professionals. It can help you identify and fix issues on your website that affect your search engine optimization (SEO) efforts.

Here are some of the ways in which the Web Developer Toolbar can be used as an essential SEO tool:

• Site structure analysis: It can help you quickly analyze your site structure, including your page titles, meta descriptions, header tags, and URL structure. This information is crucial for ensuring that your site is well-organized and easy to navigate, which can positively impact your search engine rankings.
• Images can have a significant impact on the loading speed of your website, which in turn affects your SEO. The Web Developer Toolbar can help you identify large or uncompressed images, and provide you with suggestions for optimizing them for faster loading times.
• It provides several tools for analyzing the links on your website, including a link checker that scans your entire site for broken links. Broken links can negatively impact your SEO, so it’s essential to fix them as soon as possible.
• It includes tools for validating your website’s HTML, CSS, and JavaScript code. Ensuring that your code is valid and error-free can improve your site’s performance and accessibility, which can positively impact your SEO.
• It includes several features specifically designed for SEO professionals. For example, you can use the “SEO” tab to analyze your site’s metadata, including your page titles, meta descriptions, and header tags. 

Whether you’re a web developer, designer, or SEO professional, the Web Developer Toolbar is a valuable addition to your toolkit.

13. Web Page Test

WebPageTest is a free online tool that allows you to test the speed and performance of your website from different locations around the world using different web browsers. It provides a range of metrics and insights that can help you identify issues that affect your website’s speed and performance, which can have a significant impact on your search engine rankings.

Features:

• It is a detailed analysis of your website’s performance, including page load time, time to first byte, and total page size. These metrics are important for understanding how fast your website loads and how it compares to industry benchmarks.
• The waterfall chart is a visual representation of the different elements that make up your website and how long each element takes to load. This chart can help you identify which elements are slowing down your website and prioritize which elements need to be optimized.
• It provides a range of optimization suggestions, including compressing images, minifying CSS and JavaScript files, and leveraging browser caching. These suggestions can help you improve your website’s speed and performance and positively impact your search engine rankings.
• It allows you to test your website’s performance on mobile devices, which is critical as mobile devices account for a significant portion of website traffic. It provides insights into the performance of your website on different mobile devices and network connections.
• It allows you to compare the performance of your website with other websites in your industry. This can help you understand how your website stacks up against the competition and identify areas for improvement.

14. Google PageSpeed Insights

Google PageSpeed Insights is a free online SEO Analyzer tool that evaluates the performance and speed of your website. It provides insights and suggestions for optimizing your website’s performance, which can have a significant impact on your search engine rankings and user experience.

Features:

•  It provides a detailed breakdown of the factors that affect your website’s performance, including page speed, time to interact, and first contentful paint.
• It provides specific suggestions for improving your website’s performance, such as compressing images, minimizing CSS and JavaScript files, and leveraging browser caching. 
• With the majority of website traffic coming from mobile devices, optimizing your website for mobile is critical for SEO.
• A well-designed website that is easy to navigate can positively impact your search engine rankings and user engagement.
• This can help you understand how your website stacks up against the competition and identify areas for improvement.

15. Google Mobile-Friendly Testing Tool

Google Mobile-Friendly Testing Tool is a free online tool that evaluates the mobile-friendliness of your website. As mobile devices account for a significant portion of website traffic, having a mobile-friendly website is essential for SEO.

Features:

•  It checks whether your website is responsive, loads quickly, and is easy to navigate on mobile devices.
• If your website is not mobile-friendly, it can negatively impact your search engine rankings, as Google prioritizes mobile-friendly websites in search results.
• Tool allows you to compare the mobile-friendliness of your website with other websites in your industry.
• It now indexes and ranks websites based on their mobile version instead of the desktop version. Ensuring that your website is mobile-friendly is critical for SEO and can positively impact your search engine rankings.

16. Google Rich Results Testing Tool

Google Rich Results Testing Tool is a free online tool that helps you test and preview how your website’s structured data appears in Google search results. Structured data is a type of markup that provides additional information about the content on your website to search engines. 

Features:

•  Google Rich Results Testing Tool checks your website’s structured data to ensure that it is valid and conforms to Google’s structured data guidelines. This helps ensure that your website’s structured data is correctly interpreted by search engines and displayed in search results.
• It provides a preview of how your website’s structured data appears in Google search results. This can help you understand how your website will appear in search results and optimize your structured data accordingly.
• This tool allows you to compare your website’s structured data with other websites in your industry. This can help you understand how your website stacks up against the competition and identify areas for improvement.
• As mobile devices account for a significant portion of website traffic, ensuring that your website’s structured data is optimized for mobile devices is critical for SEO.

17. GTMetrix Page Speed Report

A free SEO Analyzer tool online called GTMetrix Page Speed Report offers a thorough evaluation of the page speed performance of your website. Page speed has a significant impact on both the user experience and search engine rankings, making it a crucial SEO component.

Page speed analysis: GTMetrix Page Speed Report analyzes your website’s page speed performance, providing insights into how fast your website loads, and how quickly it responds to user interactions. It checks various factors that impact page speed, such as server response time, image optimization, JavaScript and CSS files, and caching.

•  A fast-loading website provides a positive user experience, leading to higher engagement and conversion rates. GTMetrix Page Speed Report provides insights into how quickly your website loads, which can help you optimize your website’s performance to provide a better user experience.
• It provides insights into how your website’s page speed performance impacts your search engine rankings, allowing you to optimise your website’s performance accordingly.
• It also checks your website’s page speed performance on mobile devices, which is critical, as mobile devices account for a significant portion of website traffic. 

18. W3C Validator

W3C Validator is a free online tool that checks the HTML and CSS markup of your website for compliance with web standards set by the World Wide Web Consortium (W3C).

• Code validation: W3C Validator checks your website’s HTML and CSS code to ensure that it conforms to web standards set by the W3C. Valid code is critical for SEO, as it ensures that your website is correctly interpreted by search engines and displayed correctly in different web browsers.

• It checks your website’s code for accessibility compliance, ensuring that your website is accessible to users with disabilities.
•  By using W3C Validator to ensure that your website’s code is valid, you can improve your search engine rankings and drive more traffic to your website.
• It allows you to compare your website’s code with other websites in your industry. This can help you understand how your website stacks up against the competition and identify areas for improvement.
• It checks your website’s code for mobile-friendliness, ensuring that your website is optimized for mobile devices. 

19. Moz Bar

Moz Bar is a browser extension developed by Moz, a leading SEO software company. It is an essential SEO tool that provides valuable insights into website metrics and helps SEO professionals with competitive analysis. 

• Moz Bar provides valuable information about the keyword density, difficulty, and volume for any given keyword on a web page. This helps SEO professionals identify keywords that are worth targeting and understand the level of competition for each keyword.
• It provides detailed information about the links on a webpage, including the number of internal and external links, the domain authority of the linking sites, and the anchor text used. 
• It allows SEO professionals to compare the domain authority and page authority of their websites with those of their competitors. 
• It provides a range of on-page metrics, including the title tag, meta description, and header tags. These metrics can be used to optimize a webpage for better search engine rankings.
• It provides information about the page load time of a webpage. This information can be used to optimize the page load speed and improve the user experience.                                                                                            

20. BrightLocal

BrightLocal is a powerful and comprehensive local SEO tool that helps businesses improve their visibility in local search results. It offers a range of features that help businesses optimize their local search presence, monitor their online reputation, and improve their overall search engine rankings. 

• It provides tools that help businesses optimize their local search presence, including local keyword research, local search rank tracking, and local citation building. This helps businesses improve their visibility in local search results and attract more local customers.
• It allows businesses to monitor their online reputation by tracking reviews on popular review sites like Google, Facebook, and Yelp. 
• It provides competitive analysis tools that allow businesses to compare their search rankings, citations, and online reviews with those of their competitors.
• It provides detailed reporting and analytics tools that help businesses track their search rankings, monitor their online reputation, and analyse their website traffic. 
• It provides citation management tools that allow businesses to manage their online business listings across multiple directories and platforms. 

21. LightHouse

Lighthouse is an open-source, automated tool for improving the quality of web pages. It can help web developers and SEO agencies identify and fix issues that affect website performance, accessibility, and SEO.

• Lighthouse provides insights into a website’s loading speed, image optimisation, and other key factors that affect website performance. This can help agencies optimise website speed, reduce page load times, and improve overall user experience.
• It can identify accessibility issues, such as low-contrast text, missing alternative text for images, and improper use of headings. 
• It can identify technical SEO issues, such as broken links, missing meta descriptions, and improper use of canonical tags. 
• It provides a comprehensive set of best practices that can help agencies ensure that their websites follow industry standards and guidelines.

22. Google Chrome DevTools

Google Chrome DevTools is a set of web developer tools built directly into the Google Chrome browser. As an essential SEO tool, it provides a range of features that can help agencies optimize their websites for search engines and improve overall website performance.

Here are some ways in which Google Chrome DevTools can be used as an essential SEO tool for agencies:

• DevTools can be used to analyze a website’s structure, identify errors, and diagnose website issues that may affect SEO. For example, the Elements panel can help identify duplicate content issues and diagnose crawl errors.
• It provides detailed information on a website’s loading speed, including how long it takes to load each element on the page. 
• It also provides a mobile emulation mode that allows agencies to view a website as it appears on different mobile devices. This can help agencies identify mobile-specific issues and optimize the website for mobile users.
• It can be used to test and debug JavaScript, CSS, and HTML code. This can help agencies ensure that their website code is properly optimized for search engines and that there are no technical issues that may affect website performance.

23. Pingdom

Pingdom is a web performance monitoring tool that can help agencies monitor and optimize their clients’ websites for search engines. As an essential SEO tool, Pingdom provides a range of features that can help agencies ensure their websites are optimized for search engines and provide a great user experience.

• Pingdom provides detailed information on a website’s loading speed, including how long it takes to load each element on the page. By identifying slow-loading elements, agencies can optimize page speed and improve the overall user experience.
• It monitors website uptime and alerts agencies if the website goes down. This can help agencies ensure that their client’s websites are always accessible to users and search engines.
• It provides insights into a website’s performance, including file size, request counts, and load times. This information can help agencies optimize website performance and improve the overall user experience.
• It monitors a website’s DNS resolution time, which can affect website performance and search engine rankings. By identifying DNS issues, agencies can ensure that their websites are optimized for search engines.

24. Google Looker Studio

Google Looker Studio is a powerful business intelligence and analytics platform that allows users to visualize and analyse data in a user-friendly way. While it may not be directly related to SEO, it can be an essential tool for SEO professionals who need to analyse data related to website performance and search engine rankings. Here’s how Google Looker Studio can help with SEO:

• Integration with Google Analytics: Google Looker Studio can integrate with Google Analytics, which is a vital tool for SEO professionals. By integrating with Google Analytics, Looker Studio can pull data related to website traffic, user behavior, and conversions, allowing SEO professionals to track the effectiveness of their SEO strategies.

• It provides a user-friendly interface for data visualization. This allows SEO professionals to easily analyze data related to website performance and search engine rankings. For example, Looker Studio can create graphs and charts that show trends in organic traffic over time, or which pages on a website are receiving the most traffic.

• It allows users to create customizable dashboards that can display the data that is most relevant to their SEO goals. For example, an SEO professional may create a dashboard that displays information about keyword rankings, backlinks, and organic traffic.

25. Google Trends

Google Trends is a free online tool that provides users with real-time insights into the popularity of search terms on Google. As an SEO tool, Google Trends can be used to gain insights into search behavior, keyword trends, and consumer interests. Here are some of the ways in which Google Trends can be an essential SEO tool:

• It can be used to identify the popularity of specific keywords over time. This can be useful for identifying seasonal trends and changes in consumer behaviour. By analysing keyword trends, SEO professionals can identify new opportunities for optimizing their content and targeting specific keywords.

• It can be used to identify the popularity of search terms and topics in different geographic locations. This can be useful for identifying opportunities for localized content and targeting specific regions or countries.

26. SpyFu

SpyFu is a comprehensive SEO tool that allows users to analyse competitor data and optimize their website for better search engine rankings. It provides a range of features that can help SEO professionals to conduct keyword research, track rankings, and monitor the competition. Here are some of the ways in which SpyFu can be an essential SEO tool:

• It provides information on search volume, ranking difficulty, and cost-per-click for specific keywords, which can help SEO professionals to identify high-value keywords and optimize their content accordingly.
• It can also suggest related keywords that can be targeted for improved search engine rankings.

27. ChatGPT

While ChatGPT cannot perform specific SEO tasks, it can provide guidance and insights into SEO strategies and best practices. Users can ask questions related to SEO, and ChatGPT can provide answers based on its training data and knowledge. It can also provide general information on topics related to SEO, such as content creation, keyword research, and backlinking.

Overall, ChatGPT can be a useful tool for SEO professionals looking to expand their knowledge and gain insights into SEO best practices. However, it should be used in conjunction with other more specific SEO tools, such as those mentioned earlier, for more targeted SEO tasks.

28. Schema.org

Schema.org is not necessarily an SEO tool, but rather a standardized markup language that can be used to provide structured data to search engines. Structured data is a way of organizing and presenting data on a website in a way that makes it easier for search engines to understand and display in search results.

Here are some ways in which schema.org can be an essential tool for SEO:

• By using schema.org markup, website owners can provide search engines with more information about their website and its content. This can lead to enhanced search results, including rich snippets, which can provide more context and information to users searching for a particular topic or query.

• Rich snippets and other enhanced search results can make a website stand out in search engine results pages, which can lead to increased visibility and click-through rates. By providing more context and information about a website’s content, structured data can help users to make more informed decisions about which websites to click on.

29. Copyscape

Copyscape is a plagiarism checker tool that can be an essential tool for SEO professionals to ensure that their website content is original and not copied from other websites. Here are some of the ways in which Copyscape can be an essential SEO tool:

• It can detect duplicate content on a website and identify the source of that content. This can help SEO professionals to identify any instances of duplicate content and take corrective action to avoid penalties from search engines.

• It can also be used as a tool for content creation, as it can help SEO professionals to ensure that their content is original and not copied from other sources. This can improve the overall quality of the website’s content and help to establish the website as a trusted source of information.

30. Google Analytics

Google Analytics is an essential SEO tool that allows website owners to track website traffic and user behaviour, gain insights into the performance of their website, and make data-driven decisions to improve their SEO strategy. Here are some ways in which Google Analytics can be used as an essential SEO tool:

• It provides detailed information on the number of visitors to a website, where they are coming from, and how they are interacting with the website. This information can help SEO professionals to identify trends in website traffic, understand which pages are most popular, and optimize their website to drive more traffic.

• It can be used to track website conversions, such as form submissions or purchases. This information can help SEO professionals to identify which pages are most effective in driving conversions and optimize their website to improve conversion rates.

• It provides data on website performance, such as page load times and bounce rates. This information can help SEO professionals to identify areas where the website is underperforming and take corrective action to improve website speed and reduce bounce rates.

Final Thoughts

Even if the technical aspects of SEO are challenging, they are nonetheless crucial. It is your responsibility as an SEO company to handle that for your clients and to do it correctly to prevent them from switching to a rival. Yet, managing such a challenging SEO component for numerous clients might take a lot of time.

Due to this, your company may need these technical SEO tools more than ever. They assist you in minimising the time it takes you to handle technological chores and enhancing the caliber of your offerings. More data, more insightful information, and tools that take care of your tasks are all available.