About Client
Shikhar Travels, a complete Destination Management Company and adventure tour specialist, provide comprehensive travel packages for adventure, leisure, group, corporate as well as individual travellers. Ever since its inception in 1979, the company has been growing steadily and in the process innovating its product range, launching new ideas and rediscovering new destinations to increase its service range.
Objective
Increase website traffic, bookings, and revenue through effective PPC campaigns.
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Capt. Swadesh Kumar. - Owner
Challenges
Here's an overview of the PPC challenges for Shikhar Travels in the travel industry:
- Crafting Compelling Ad Copy for Highlighting Shikhar Travels' USPs in the Travel Industry
- Tailoring AdWords Ads Campaigns with Precise Audience Targeting for Travel Enthusiasts
- Leveraging Dynamic Ad Creative Strategies to Showcase Travel Destinations
- Enhancing Customer Lifetime Value (CLV) in the Travel Industry
- Ongoing Data Analysis and Campaign Optimizations for Travel Advertising
Solutions
- Crafting Compelling Ad Copy for Highlighting Shikhar Travels' USPs in the Travel Industry:
Conduct in-depth research to identify and understand Shikhar Travels' specific USPs.
Develop persuasive ad copy that highlights these USPs and the value they bring to travelers.
Use A/B testing to refine ad copy based on audience response and preferences.
- Tailoring AdWords Ads Campaigns with Precise Audience Targeting for Travel Enthusiasts:
Segment the target audience based on demographics, interests, and travel behavior.
Utilize Google Ads' advanced targeting options to reach individuals interested in various types of travel experiences.
Continuously optimize audience targeting to maximize ad spend efficiency and ROI.
- Leveraging Dynamic Ad Creative Strategies to Showcase Travel Destinations:
Implement dynamic ad creatives that automatically adjust content based on user data and interests.
Use visually appealing content, such as travel photos, videos, and testimonials, to engage viewers.
Continuously test and optimize dynamic ad creatives for better performance.
- Enhancing Customer Lifetime Value (CLV) in the Travel Industry:
Implement personalized retargeting campaigns to re-engage past website visitors and interested leads.
Create post-trip follow-up email campaigns with travel recommendations and exclusive discounts for future bookings.
Establish loyalty programs, rewards, or referral incentives to incentivize repeat bookings and brand loyalty.
- Ongoing Data Analysis and Campaign Optimizations for Travel Advertising:
Establish a regular data analysis routine to monitor key performance metrics such as CTR, conversion rate, AOV, and customer acquisition metrics.
Utilize analytics tools and dashboards to visualize and track campaign performance across different travel destinations and packages.
Make data-driven optimizations, including adjusting budget allocation and refining targeting strategies based on campaign performance data.
Addressing these challenges with the provided solutions can help Shikhar Travels create effective PPC campaigns in the travel industry, ultimately driving more engagement, conversions, and customer loyalty.
Results (April 2018 - February 2020)
- Traffic Increase: Website traffic increased by 50%, attracting more potential travelers to the site.
- Conversion Rate: We improved the conversion rate by 32%, meaning a higher percentage of visitors were taking the desired action, such as booking a trip.
- Booking Growth: Shikhar Adventures saw a substantial increase of 30% in bookings, translating to more adventure packages sold.
- Revenue Surge: The revenue surged by 40%, demonstrating the overall success of the PPC campaigns in driving revenue growth.
- Cost Per Acquisition (CPA): We reduced the CPA by 24%, optimizing ad spend to acquire customers more efficiently.
- Return on Ad Spend (ROAS): ROAS increased by 20%, indicating that the client achieved a higher return on their advertising investment.
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