What is SEO? How does it work?

Search Engine Optimization (SEO) lists a number of online activities that help to enhance your website’s organic performance such as drive traffic and increase the rank on the search engines. Content and meta tags optimization, link building, guest posting, etc. are a few of the channels that make SEO work. There are a host of SEO benefits that a business can enjoy including building brand credibility, enhancing consumer engagement, boosting sales and driving ROI, and increasing user experience across online platforms.

How do I choose the best SEO Company?

While choosing SEO consulting services India, focus on some of the key qualities that can assure a long-term and fruitful relationship. Effective communication, someone who understands your business’ needs and essence, their past performance, and their rapport with existing clients should help you tie up with the best SEO company.

What should I expect from an SEO company?

It would be a great start to create a list of activities you expect your SEO partner to do for your business. This will keep you both on the same page and help each stay focused. The company should begin with a thorough website audit to gauge the misses. This will also help them to find the fixes and your consumers’ perception of your offerings and your brand. This should be followed up by creating SEO strategies based on the findings and an execution plan for the planned campaigns. You should also expect the firm to update you with regular performance and rank reports to help you understand how well the plans have fared.

Why is SEO required for my website?

Putting up a fancy website wouldn’t work for you unless you have your intended audience visit it regularly to engage with your brand and most importantly make a purchase. SEO helps prospects find your website, build brand credibility, drive relevant traffic and help convert leads that will boost sales. SEO activities helps keep your website refreshed with fresh content, an enhanced user experience and also helps you stay ahead of your peers in the game.

How does DigiXL Media track SEO success?

DigiXL Media is powered by a team of expert SEO professionals and a host of tools that help maximize your SEO efforts. We have years of experience in managing client SEO activities ranging from building back links and boosting website credibility to increasing the time users spend on your website to decreasing the bounce rate. We know how we can enhance the rank of your website and keep you updated with in depth performance reports. To understand how we can handle your account, Schedule a Call Back from our experts.

How do you ensure high search ranking on Google?

DigiXL Media is committed to offering clients high-quality services that are time-bound and precise. Our experience in digital marketing helps improve the website ranks for our clients quickly. We have worked with the same brands for a number of years now and their unshakeable trust in us speaks volumes about our expertise and commitment. Once you sign up with us, you can gauge our performance via the number of leads and converts that we will generate for you. To keep you abreast, we shall also share regular SEO reports highlighting the results.

In how much time can I expect to see my website on the first page of Google?

This entirely depends on the amount of work your website requires to be able to enter the competition. We can update you on this once we have assessed your website for the same. Usually, SEO campaigns take from anywhere between 6-12 months to show results. However, if your website is optimized already and requires only a few tweaks, you can expect positive results in even 3-4 months. We create SEO strategies that magnify your previous efforts. So, be assured about early results and leave the rest to DigiXL Media.

Does DigiXL Media have experience of working in my industry?

The repertoire of DigiXL Media comprises of clients belonging to the different industries ranging from Retail and eCommerce to IT and Lifestyle to Medical and Biotechnology. Our vast experience in offering complete and customized digital marketing plans has given us the confidence to work for new clients and industries and show them results as per their expectations. We assure you that you will be glad you joined hands with us for up-scaling your marketing efforts.

What services do we expect to receive as a part of SEO strategy?

We offer an entire platter of personalized SEO services (organic and non-paid advertising) that includes on/off-page SEO and technical SEO services. From building links to optimizing keywords in the content of the landing page to improving your brand’s persona on social media, we do it all. While we offer tailor-made services, we do recommend that for best results, a complete SEO package is useful. This will allow us to run an entire campaign and show you results as per your expectations. For complete information on our SEO services, Schedule a Call Back. One of our SEO experts will shortly connect with you.

Shikhar Travels Success Story: Increased bookings by 30% with a 87% Rise in organic traffic.

PPC Case Study

Shikhar Travels Success Story: Increased Return on Ad Spend of Paid Search by 20%.

About Client

Shikhar Travels, a complete Destination Management Company and adventure tour specialist, provide comprehensive travel packages for adventure, leisure, group, corporate as well as individual travellers. Ever since its inception in 1979, the company has been growing steadily and in the process innovating its product range, launching new ideas and rediscovering new destinations to increase its service range. \

Objective

Increase website traffic, bookings, and revenue through effective PPC campaigns.

Download Full Case Study

Results

INCREASE IN RETURN ON AD SPEND

20%

DECREASED IN COST PER ACQUISITION

15%

INCREASED IN CONVERSION RATE

32%

DECREASED IN COST PER ACTION

24%

We have experienced a very professional service from DigiXL. They are very regular with follow-ups, on-time delivery and quick response rate on any query.

Successfully increased ranking, organic traffic & inbound leads with their services. There’s a clear return on our investment. I strongly recommend them for SEO Services.

Capt. Swadesh Kumar. - Owner

Challenges

Here's an overview of the PPC challenges for Shikhar Travels in the travel industry:

Crafting Compelling Ad Copy for Highlighting Shikhar Travels' USPs in the Travel Industry
Tailoring AdWords Ads Campaigns with Precise Audience Targeting for Travel Enthusiasts
Leveraging Dynamic Ad Creative Strategies to Showcase Travel Destinations
Enhancing Customer Lifetime Value (CLV) in the Travel Industry
Ongoing Data Analysis and Campaign Optimizations for Travel Advertising

Solutions

Crafting Compelling Ad Copy for Highlighting Shikhar Travels' USPs in the Travel Industry:
Conduct in-depth research to identify and understand Shikhar Travels' specific USPs.

Develop persuasive ad copy that highlights these USPs and the value they bring to travelers.

Use A/B testing to refine ad copy based on audience response and preferences.
Tailoring AdWords Ads Campaigns with Precise Audience Targeting for Travel Enthusiasts:
Segment the target audience based on demographics, interests, and travel behavior.

Utilize Google Ads' advanced targeting options to reach individuals interested in various types of travel experiences.

Continuously optimize audience targeting to maximize ad spend efficiency and ROI.
Leveraging Dynamic Ad Creative Strategies to Showcase Travel Destinations:
Implement dynamic ad creatives that automatically adjust content based on user data and interests.

Use visually appealing content, such as travel photos, videos, and testimonials, to engage viewers.

Continuously test and optimize dynamic ad creatives for better performance.
Enhancing Customer Lifetime Value (CLV) in the Travel Industry:
Implement personalized retargeting campaigns to re-engage past website visitors and interested leads.

Create post-trip follow-up email campaigns with travel recommendations and exclusive discounts for future bookings.

Establish loyalty programs, rewards, or referral incentives to incentivize repeat bookings and brand loyalty.
Ongoing Data Analysis and Campaign Optimizations for Travel Advertising:
Establish a regular data analysis routine to monitor key performance metrics such as CTR, conversion rate, AOV, and customer acquisition metrics.

Utilize analytics tools and dashboards to visualize and track campaign performance across different travel destinations and packages.

Make data-driven optimizations, including adjusting budget allocation and refining targeting strategies based on campaign performance data.

Addressing these challenges with the provided solutions can help Shikhar Travels create effective PPC campaigns in the travel industry, ultimately driving more engagement, conversions, and customer loyalty.

Results (April 2018 - February 2020)

Traffic Increase: Website traffic increased by 50%, attracting more potential travelers to the site.
Conversion Rate: We improved the conversion rate by 32%, meaning a higher percentage of visitors were taking the desired action, such as booking a trip.
Booking Growth: Shikhar Adventures saw a substantial increase of 30% in bookings, translating to more adventure packages sold.
Revenue Surge: The revenue surged by 40%, demonstrating the overall success of the PPC campaigns in driving revenue growth.
Cost Per Acquisition (CPA): We reduced the CPA by 24%, optimizing ad spend to acquire customers more efficiently.
Return on Ad Spend (ROAS): ROAS increased by 20%, indicating that the client achieved a higher return on their advertising investment.

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