What is SEO? How does it work?

Search Engine Optimization (SEO) lists a number of online activities that help to enhance your website’s organic performance such as drive traffic and increase the rank on the search engines. Content and meta tags optimization, link building, guest posting, etc. are a few of the channels that make SEO work. There are a host of SEO benefits that a business can enjoy including building brand credibility, enhancing consumer engagement, boosting sales and driving ROI, and increasing user experience across online platforms.

How do I choose the best SEO Company?

While choosing SEO consulting services India, focus on some of the key qualities that can assure a long-term and fruitful relationship. Effective communication, someone who understands your business’ needs and essence, their past performance, and their rapport with existing clients should help you tie up with the best SEO company.

What should I expect from an SEO company?

It would be a great start to create a list of activities you expect your SEO partner to do for your business. This will keep you both on the same page and help each stay focused. The company should begin with a thorough website audit to gauge the misses. This will also help them to find the fixes and your consumers’ perception of your offerings and your brand. This should be followed up by creating SEO strategies based on the findings and an execution plan for the planned campaigns. You should also expect the firm to update you with regular performance and rank reports to help you understand how well the plans have fared.

Why is SEO required for my website?

Putting up a fancy website wouldn’t work for you unless you have your intended audience visit it regularly to engage with your brand and most importantly make a purchase. SEO helps prospects find your website, build brand credibility, drive relevant traffic and help convert leads that will boost sales. SEO activities helps keep your website refreshed with fresh content, an enhanced user experience and also helps you stay ahead of your peers in the game.

How does DigiXL Media track SEO success?

DigiXL Media is powered by a team of expert SEO professionals and a host of tools that help maximize your SEO efforts. We have years of experience in managing client SEO activities ranging from building back links and boosting website credibility to increasing the time users spend on your website to decreasing the bounce rate. We know how we can enhance the rank of your website and keep you updated with in depth performance reports. To understand how we can handle your account, Schedule a Call Back from our experts.

How do you ensure high search ranking on Google?

DigiXL Media is committed to offering clients high-quality services that are time-bound and precise. Our experience in digital marketing helps improve the website ranks for our clients quickly. We have worked with the same brands for a number of years now and their unshakeable trust in us speaks volumes about our expertise and commitment. Once you sign up with us, you can gauge our performance via the number of leads and converts that we will generate for you. To keep you abreast, we shall also share regular SEO reports highlighting the results.

In how much time can I expect to see my website on the first page of Google?

This entirely depends on the amount of work your website requires to be able to enter the competition. We can update you on this once we have assessed your website for the same. Usually, SEO campaigns take from anywhere between 6-12 months to show results. However, if your website is optimized already and requires only a few tweaks, you can expect positive results in even 3-4 months. We create SEO strategies that magnify your previous efforts. So, be assured about early results and leave the rest to DigiXL Media.

Does DigiXL Media have experience of working in my industry?

The repertoire of DigiXL Media comprises of clients belonging to the different industries ranging from Retail and eCommerce to IT and Lifestyle to Medical and Biotechnology. Our vast experience in offering complete and customized digital marketing plans has given us the confidence to work for new clients and industries and show them results as per their expectations. We assure you that you will be glad you joined hands with us for up-scaling your marketing efforts.

What services do we expect to receive as a part of SEO strategy?

We offer an entire platter of personalized SEO services (organic and non-paid advertising) that includes on/off-page SEO and technical SEO services. From building links to optimizing keywords in the content of the landing page to improving your brand’s persona on social media, we do it all. While we offer tailor-made services, we do recommend that for best results, a complete SEO package is useful. This will allow us to run an entire campaign and show you results as per your expectations. For complete information on our SEO services, Schedule a Call Back. One of our SEO experts will shortly connect with you.

PPC Case Study

Bayzat Success Story: Increased Paid Traffic Conversion Rate by 35% .

About the Client

Founded in 2011, Bayzat is a technology company that provides insurance and HR solutions. They help individuals and companies compare, buy and use health insurance products in Dubai. The company has recently started with Bayzat Benefits - the best HR automation tools for start-ups. Bayzat Benefits automates administrative work for HR professionals and ensures that all HR processes are centralized, accessible and secure.

Objective

The primary objective of this PPC campaign for Bayzat was to increase the visibility and online presence of their HR and insurance services within the UAE market. The aim was to drive qualified traffic to the website, increase leads, and ultimately boost conversions for their core offerings.

Download the Full Case Study

Results

COST PER ACQUISITION DECREASED

21%

CONVERSION RATE INCREASED

35%

Thank you for your AdWord management services. I think that your organization is well focused on its Google AdWords management, which makes DigiXL Media a great choice for any business like ours that requires detailed, highly specialized day-to-day AdWords management. Keep up the great work.

– Founder (Talal Baya & Brian Habibi)

Challenges

The objectives of the analytics implementation were to manage the PPC campaigns more effectively and to increase the ROI.

Using the Google Analytic, We audited the paid keywords, ads and landing pages to identify opportunities to improve the campaigns. Based on the campaign audit it:

Broad match keywords, which brought in too much unwanted traffic.
Negative keywords were missing.
Keywords & Ads with very low quality Score.
Call to action buttons were poorly designed.
Remarketing Campaign was not set.

Solutions

Identified new keywords and keyword patterns and added them to the existing PPC campaigns, driving more qualified traffic and increasing sales.
Added a significant number of negative keywords at campaigns and ad groups levels, thus reducing unqualified traffic and costs.
Used the Top Landing Page report to identify the worst performing destination URLs (highest bounce rate from AdWords traffic), and the keywords that were used to drive paid traffic to those pages. Either the keywords were paused or landing page recommendations were provided to improve the PPC campaign performance.

End Result

We addressed the PPC challenges faced by Bayzat an extremely competitive market with competitors’ bids increasing from month to month and a target market extremely sensitive to pricing.
Google Analytics was used to provide granular information on the Return on Investment (ROI) of the conversion-generating keywords.
Product ad groups were optimized and existing keyword inventory was expanded based on newly discovered themes and broken down in to smaller ad groups.
Ads relevant to keywords within each ad group were created and tested. These steps led to increase of the Quality Score of the keywords.
Based on the purchase goal completion data, We recommended that the Bayzat focus more on long tail keywords & product based keywords , as they had higher repeat sales and customer return rates.
We provided recommendations to improve the landing pages and increase the ecommerce conversion rate.
At the end of the process, the cost per acquisition decreased by 21% and the conversion rate increased by 35%.

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