Want to hide something from others? Bury it on the second page of Google. Well, that’s a fact! More than 75% of web users never scroll past the first page of Google search – one of the biggest reasons why it is important for a website to always rank within the first few search results. Even a beautifully designed website having exceptional content and a great layout is as good as non-existent if people are not able to find it easily in the organic search results.
But that’s easier said than done. With trillions of web pages available on the World Wide Web and thousands of more being added every day, the struggle to be in the top organic search results is real. It takes time, consistent efforts, and an excellent SEO plan to improve your search engine ranking.
So if you looking for ways to increase your search engine visibility, we’ve got you sorted! Here are the 10 proven ways to improve your website visibility, digital presence, sales, revenue and growth.
1. Perform an in-depth SEO audit
Thoroughly check all the SEO factors and parameters that can boost your company’s digital presence. Use webmaster tools to look for 404 errors, broken links, sitemap errors, canonical errors, and redirects and try to fix them as soon as possible.
In digital space, Search Engine Optimization (SEO) is the biggest game changer. If you are not thinking of implementing a well thought SEO plan into your marketing tactics, you are reducing the probability of topping the charts and are definitely going to lose on your customers. Your rivals will soon outrank you in website visibility as well as business. Partnering with a professional SEO company in India can prove to be a key differentiator in your overall success. A well established digital marketing agency can provide you comprehensive search engine marketing services to optimize your website and improve its online presence and visibility.
2. Leverage the power of Google Analytics and Google Search Console
A free tool, Google Analytics allows you to get in-depth details about the visitors on your website – when did people visit your web pages, why they visited, how long they stayed, and the pages they clicked on. It allows you to see your organic web traffic and compare it with the traffic coming from social networking sites and applications.
Similarly, Google Search Console helps you to measure your website’s traffic against particular keywords and analyze your website’s impressions, clicks, and position on Google Search. It also sends you email alerts for issues on your site and URLs that are being affected by those errors so that you can quickly fix them without hampering your website’s performance and organic search ranking.
3. Do thorough keyword research
Keywords are the phrases through which users search information on the web. If used appropriately, keywords help your web pages rank on the search engine. You can use Google Keyword research tool to find the most searched keywords and phrases that are specific and relevant to your products and services. A reputed SEO company in India can also help you optimize your website for desired results.
Pro Tip: Be wise while choosing keywords. Never aim for high competition keywords. With stiff competition, chances are you’ll not be able to rank anywhere. Instead, try to use long tail keywords as they are easier to target.
4. Create engaging content
In digital marketing, ‘content is the king’. Nothing beats a well written content page that is engaging, informative, and of high quality. While creating quality content, don’t forget to include relevant keywords to help people find your website in Google and improve its search engine ranking.
5. Optimize your headings and meta description
An often ignored aspect, headings and meta description play a crucial role in improving your search engine ranking. So before you publish a page on your website, make sure you have optimized your article’s on-page SEO. This includes:
- Title
- Primary heading
- Secondary headings
- Meta title
- Meta description
- Page content
In case you find it difficult, you can always seek help from a professional digital marketing agency that’s pro in website improvement.
6. Use article-relevant URLs
Keep URLs simple and relevant. It helps your visitors and search engine understand them and is a pre-requisite for ranking well on search engines. So the best practice is to use title specific words in the URL so that people and search engine can comprehend it well.
7. Keep your web pages visually engaging
A picture speaks a thousand words – user’s love engaging pictures that quickly load on their screens and you know what – search engines love them too! That’s why it’s important to keep your websites visual quotient high and while doing so, you must add keyword-rich ALT tags for your images. ALT tags help search engine crawlers to better understand an image and index it properly.
8. Make your website mobile friendly
Mobile friendly websites are crucial for your brand’s success as more and more people are using smartphones to browse the internet. So, make sure that the design of your website is responsive and can easily load on both mobile phones as well as computers. You can either do it yourself or take the help of an established web designing company who can revamp your website for best results.
9. Create XML sitemap and cease all crawl errors
Sitemap speeds up the indexing of your web pages by search engine. You can do it by either directly submitting it to the Google Search Console or by adding it to your robots.txt file.
Also you must thoroughly scan your website for broken links or errors and fix them as soon as possible. You can redirect your pages to other internal web pages to keep your visitors engaged and improve your chances of ranking well on search engines.
10. Try accumulating more backlinks
Backlinks enhance your website’s credibility. They prove that other websites have found your content relevant and worthy enough to link to it. Backlinks coming from authority websites carry more value than other. To get backlinks, try
- Creating infographics
- Writing guest posts
- Asking for testimonials
- Promoting content on other websites
So, there you are! By implementing these strategies, you can easily improve your website visibility and achieve top quality ranking on Google and other search engines. All the best!
