In 2022, what else will drive the growth for businesses if not digital marketing?
Today, the debate from traditional vs. digital marketing has shifted to digital marketing services vs. advanced digital marketing. No, this isn’t simply a marketing jargon manufactured by veterans; rather, this actually exists, prompting businesses to explore it to leverage their growth.
Advanced Digital Marketing: An overview
Gone are the days when businesses put up a website without putting in much thought behind it. Every brick-and-mortar business that wanted to score a few brownie points over their peers felt pressured to build a website that gave them an online identity. Today, owning a website or many other digital properties (for that matter) is no longer an alternative or just a value addition – it is just the beginning for an ever-evolving digital marketing journey.
In 2022, the global digital ad spend is expected to reach $602.25 billion!
To get started with advanced digital marketing, you need all the essentials under a roof – a robust website, compelling and versatile marketing strategies, advanced marketing tools that are platform-agnostic, and an experienced and proficient team to drive the wagon and provide you the wind to fan your wings.
Clearly, you need digital marketing by your side to let your business grow and succeed.
Does digital marketing have the potential to drive your business?
It sure does. To begin with, digital marketing or search engine marketing services:
- Boost the visibility of your business and enhance your brand’s reputation
- Offer you a million digital channels to find and engage your target audience
- Offer you better conversion rates and help generate an improved ROI
- Help you create a loyal customer base to benefit your business in the long run
- Enable you to create personalized marketing campaigns to target the varying taste of customers
- Work across geographical boundaries so you aren’t tied to one place – you can sell to the entire globe
And most of all Digital marketing services empower you to drive growth even with very stringent marketing budget considerations!
So, as you see digital marketing is no more for a select few big corporations. It’s now enabling SMBs (small to medium business) and SMEs (small to medium enterprises) to optimize this channel to generate quality leads, improve sales, boost ROI, and thereby drive your business to success.
There are different ways that businesses are leveraging digital marketing to take their businesses several notches higher. Read on to know some of the key online marketing nuances that you must consider if you wish to grow your business in 2022:
1. Partner with a digital marketing agency rather than setting up an in-house team
The first step into fortifying your marketing efforts will be to partner with the best digital marketing company in India. Why? Simply because you would rather focus on developing your business than get yourself rattled about the next marketing move, won’t you? A proficient collaborator will take this burden off you and suggest profound strategies that will realize into positive outcomes. They will also have the required tools and expertise to plan, execute, and measure your efforts and accordingly plan the steps ahead.
Did you know? Hiring a digital marketing agency gives you an unbiased perspective on your product, services as well as current marketing strategies.
2. Explore SEO aka non-paid and SEM/ PPC aka paid marketing services
Internet marketing services are best optimized when all the channels are uniformly explored. You need quality traffic on your website that has the potential to convert. So, experiment with both paid and non-paid advertising models. SEO services and PPC campaigns can both help you reach your highest digital marketing potential. So, while you can make use of the non-paid model to boost your organic search capabilities, via the paid or PPC services (pay per click) you can solidify your social media marketing and SEM (search engine marketing) efforts.
3. Create digital marketing campaigns for fast revenue generation and ROI
Pay-per-click advertising allows you to feature targeted ads that have the capacity to speed up the lead conversion and revenue generation process. When you create ads for ‘serious leads’, you have reasons to make those ads bring in revenue. Your marketing partner agency can help you optimize the results by making the ads to display correctly across devices, reach the audience at the right time, and prompt purchases to the buyer. This way you can maximize the speed at which digital marketing can provide you fast revenue generation options.
4. Use digital marketing tools to track and measure your efforts
With numerous advanced tools available, you can track every marketing effort and measure it against the investments that you have made. Whether it is your email marketing campaigns or your PPC advertising efforts, you can track and measure every bit.
Did you know? Email marketing offers a proven ROI of up to 4400% if done well!
Google Analytics, Search Console, Facebook Insights and Ad Manager are tools that give you detailed idea about your campaigns’ performance, ROI, the sales you have generated, and the customer base that you have grown. Tracking also helps you identify the snags in your business or marketing efforts which you can then resolve by applying appropriate fixes. Traditional marketing doesn’t offer you this edge, does it?
5. Design social media marketing strategies to create BUZZ around your brand
You would do your business a great disservice by avoiding social media. Digital marketers can’t stress enough on the importance of social media, particularly now. From announcing your business to reaching out to potential audience to engaging with them on a personal level, social media enables you all. You can personalize your messages, share your thought leadership repertoire, retarget them with items of their choice (remarketing), and prompt them to make a purchase – all on a platform. And, you can save a lot of bucks by targeting a million spectators in a go. Paid campaigns on social media are also a huge hit with brands that are looking to widen their customer base and increase sales.
6. Align your marketing strategies to retarget and remarket
Digital marketing enables you to engage with your audience in real time. This also facilitates your buyer to make purchases in their preferred way. By being visible on a billboard, their laptop, or even their mobile you are allowing them to comfortably engage with your brand and even make a purchase right from where they are. And if they have displayed interest in your products but not made a purchase yet, you can use the remarketing and retargeting strategies to reach and prompt them to buy. Digital facilitates businesses to cater to audiences in real time, across multiple devices, and re-invent the idea of shopping.
7. Expand the horizon of video production and promotion
Most businesses that are looking to optimize digital marketing are also into video production & promotion. A visual story has better recall value and people prefer to watch something than read about it. Interesting video content gets viral in no time and your audience can view, share, and recommend your videos better.
Why partner with us?
We are a passionate bunch of professional advanced digital marketing ninjas who are here to help you strategize, execute, measure, and optimize your digital marketing efforts. We offer a comprehensive range of digital marketing services including website design and development, social media marketing, online reputation management, PPC management services, and email marketing amidst others. You can employ any one or all of our services to get your marketing efforts rolling. Give us a call today to see how we can optimize the digital marketing efforts for your business and help it grow phenomenally.
A few our core competencies
- Influencer marketing
- Content creation and marketing
- Affiliate marketing