Email marketing tools has the potential to enhance your business growth by delivering targeted messages to the appropriate audience at the perfect moment, all while running on autopilot.
However Email marketing softwares plays a crucial role for businesses by providing a robust platform to connect with their audience, establish customer relationships, and enhance conversions.
Thee solutions offer features like campaign management, automation, segmentation, personalization, analytics, and integration capabilities, enabling businesses to create focused and compelling email campaigns effortlessly.
By utilizing email marketing services, businesses can effectively engage their target audience, nurture leads, advertise products or services, and ultimately amplify their marketing impact and return on investment (ROI).
To simplify the process, we have conducted thorough research, testing, and ranking of 25 best email marketing tools for SMEs in 2023, so you can make an informed decision with confidence!
1. Marketo
Adobe Marketo is a comprehensive email marketing tool that offers a range of features to help businesses drive effective email campaigns and engage their audience.
Here are some key features of Adobe Marketo:
- It goes a step further by intelligently constructing and updating customer segments in real-time,
- taking into account their interactions on various channels.
- It then sends personalized communications dynamically to enhance engagement.
- Additionally, with real-time performance metrics, you can promptly assess the effectiveness of your strategies and make optimizations during the campaign to boost conversions.
Pricing:
The Packages range from “Growth”, “Select”, “Prime” and “Ultimate”. For an accurate pricing information, kindly get in contact with the Adobe Marketo Site
2. Hubspot
HubSpot provides a comprehensive marketing tool that includes email marketing services, CRM, automation, and more. It offers features such as a drag-and-drop email editor, personalization capabilities, leads nurturing tools, and detailed analytics.
These are just a few examples of the popular email marketing tools available. Each tool has its own unique features, pricing plans, and target audience.
It’s important to assess your specific requirements and consider factors like ease of use, functionality, and scalability when selecting the most suitable tool for your needs.
Pricing
The “Professional” plan starts from $800/mo and billed at $9,600/yr – it includes 2,000 marketing campaigns and additional marketing contacts.
3. Eloqua
Eloqua is a powerful email marketing software that offers a wide range of features to help businesses create, automate, and optimize their email campaigns.
Here are some key features of Eloqua:
- It offers customizable templates, dynamic content options, and easy-to-use design tools.
- It supports dynamic personalization, allowing businesses to deliver targeted content to individual recipients.
- It helps businesses identify and nurture leads effectively for improved conversion rates.
- Integration and CRM Connectivity: Eloqua integrates seamlessly with popular customer relationship management (CRM) systems. It enables smooth data synchronization, ensuring alignment between marketing and sales teams.
- Eloqua includes a landing page and form builder to create attractive and conversion-focused landing pages and forms.
- allows integration with social media platforms, enabling businesses to extend their email campaigns to social channels.
For an accurate pricing information, it is advisable to visit their site.
4. Customer.io
Customer.io is an email marketing services platform which provides increased flexibility and control when it comes to the automated messages you send to your customers.
Features:
- In-App messages
- iOS & Android SDKs
- Visual Workflow Builder
- Google & Facebook Ads
- Automated or API triggered workflows
- Data and Integration – CRM or CDP provider
Pricing:
Their “Essentials” plan is for small teams and startups who are trying to engage their customers through in-app messages. It starts at $100/mo, which includes up to 5,000 profiles, segmentation, customer.io community support, workspaces and so on. Visit their site for more plans.
5. Ortto
Ortto also formerly known as autopilot is an all in one Email and Marketing Automation Platform for SMEs where one can effectively create personalised emails and engage with their customers through data driven CRM spectrum.
Features:
- Finding the targeted audience
- Personalized emails
- Audience engagement
- Drag and drop editor
- Optimize and improve
- AI prediction
- Branded link tracking
- Email marketing templates
Pricing:
The “Professional” plan starts from $99/mo with a 14 day trial. Meanwhile the “Business” plan provides complete solution for customer data, starting from $299/mo with a 14 day free trial. You can also book a demo!
6. MoEngage
MoEngage is a customer engagement software. With MoEngage you can craft unique and customized emails that stand out from the crowd.
Develop visually appealing and contextually relevant messages that resonate with your customers’ behavior, preferences, stage in their journey, and even anticipate future trends.
Features:
- Deliver individualized messages by leveraging customer behavior and interactions.
- Create seamless omnichannel customer journeys using a user-friendly visual editor.
- Utilize AI and Machine Learning to enhance the effectiveness of your campaigns by optimizing timing and content.
- Improve push notification delivery rates with MoEngage’s exclusive technology.
- Engage with our team of internal specialists on customer engagement and reachability.
Pricing:
Now you can compare from a wide range of plans in order to understand which features fit your plan the best! If you are not ready to commit yet, you can try their platform first with an easy step-by-step guide. For an accurate pricing information and plan, kindly visit the site.
7. Mailchimp:
Mailchimp is a widely-used email marketing tool renowned for its user-friendly interface and comprehensive set of features. It provides customizable templates, advanced segmentation capabilities, automation features, and detailed analytics.
Key features:
- Sophisticated analytics and dashboard
- Wide range of email templates and design choices
- Capability to generate social media advertisements within the Mailchimp platform
Pricing:
The pricing varies from Premium, Standard, Essentials and Free. Visit their site for an accurate pricing information.
8. Constant Contact:
Constant Contact is an all-in-one email marketing automation platform that offers a wide range of features, including customizable templates, contact management, automation, and real-time tracking. It also includes additional features like event management and integration with social media platforms.
Key features:
- Hundreds of ready-to-use templates
- Tools for growing your email list
- Event marketing capabilities
- Comprehensive campaign reporting Integration with various applications
- Creation of landing pages
- A/B testing functionality
Pricing:
Experience a 14-day free trial of Constant Contact without the need for a credit card!
9. AWeber:
AWeber is a reliable email marketing software which provides services for SME’s that features a drag-and-drop editor, automation capabilities, analytics, and integrations with popular tools. It focuses on delivering high deliverability rates and offers excellent customer support.
Key features:
- The editor offers a wide range of design elements, including images, buttons, and personalized content, to create engaging emails.
- List Management: You can segment your audience based on various criteria such as demographics, interests, or engagement levels.
- You can create welcome emails, follow-up sequences, or series of educational emails to nurture leads and engage with your subscribers automatically.
- Integrations and Third-Party Apps: integrates with various popular platforms and tools, enabling you to connect your email marketing efforts with your other business systems.
Pricing:
Their most popular plan is “Plus” which is $20.00/month billed annually, which provides advanced subscriber and message insights with 24/7 priority support, also you can take “Free” Plan which provides 500 subscribers and 1 email list.
10. GetResponse:
GetResponse is one of the versatile email marketing tools that offers features such as responsive email design, automation workflows, landing page creation, and webinar hosting. It also provides robust analytics and segmentation options.
Key features:
- provides an intuitive drag-and-drop email editor that allows users to create professional-looking emails without any coding knowledge
- enables users to set up automated email sequences, known as autoresponders.
- users can create customized landing pages to capture leads and drive conversions.
- integrates with various third-party applications and platforms, including e-commerce tools, CRMs, content management systems (CMS), and social media platforms
Pricing:
It’s Plan starts from “Free” which provides up to 500 contacts and 2500 newsletters per month. Their top most choice is “Email Marketing Plus” which is priced at $48.38/mo billed every year for 1,000 contacts.
The Email Marketing Plus plan includes:
- Marketing automation
- Event-based automation
- Webinars
- Advanced segmentation
- Contact scoring
- Sales funnels
11. Campaign Monitor:
Campaign Monitor is one of the popular email marketing softwares that stands out for its intuitive interface and visually appealing email templates. It offers features like a drag-and-drop email builder, automation capabilities, A/B testing, and detailed reporting. Additionally, it provides customization options for developers.
Features include:
- Email Template Builder
- Segmentation
- Personalization
- Marketing Automation
- Transactional Email
- Analytics
- Integrations
Pricing:
Their Basic plan starts from $9/month to $149/month for Premier with advanced segmentation
12. Brevo:
Brevo is an all-in-one marketing strategy for SMEs that encompasses email marketing, SMS marketing, marketing automation, and more. It offers a user-friendly drag-and-drop editor, personalization options, segmentation features, and robust automation workflows.
Features:
- Email Marketing
- Automation
- Drag & drop editor
- Free templates
- Brevo plans based on email sending volume
Pricing:
The most popular plan is “Business” starting from 4075 INR /month – built for marketing managers and ecommerce pros
13. ConvertKit:
ConvertKit is a popular email marketing tool designed specifically for creators and bloggers.
Key features:
- visual automation builder,
- customizable forms,
- tagging functionality,
- easy-to-use email sequences
- Clutter free writing experience
- Easy to use email templates
Pricing:
It’s Plan starts from “Free” which is for new creators building their list. The recommended plan is “Creator” i.e $9 /month and $108 billed annually for 300 subscribers.
14. Klaviyo
Klaviyo is one of the popular email marketing automation softwares known for its robust features and capabilities. It offers advanced automation, segmentation, and personalization options, making it a favored choice for businesses of all sizes.
Here are some key features of Klaviyo:
- provides a powerful automation platform that allows you to create complex email workflows based on triggers and events. You can automate welcome emails, abandoned cart reminders, post-purchase follow-ups, and more.
- you can segment your audience based on various criteria, including demographics, purchase history, engagement, and custom attributes.
- enables you to personalize your emails by dynamically inserting customer data, such as names, locations, and purchase history.
Pricing:
Pricing for Klaviyo is based on the number of contacts in your email list and the number of emails you send. It offers a “Free” plan for up to 250 contacts and 500 email sends per month.
For higher volumes, Klaviyo offers various pricing tiers i.e $60/mo with flexible options to accommodate businesses of different sizes and needs.
It is best to visit Klaviyo’s official website for the most up-to-date pricing information and to explore their pricing calculator based on your specific requirements.
15. Omnisend
Omnisend is an email marketing tool that specializes in helping e-commerce businesses automate and optimize their email campaigns. It offers a wide range of features designed to improve customer engagement and drive conversions.
Here are some key features of Omnisend:
- allows you to create automated workflows based on customer behavior and triggers. You can easily set up welcome series, cart abandonment reminders, order follow-ups, and more. .
- The tool also offers personalization features to dynamically insert customer data into your emails.
- provides a library of pre-built email templates that you can customize using their drag-and-drop editor.
- You can send personalized SMS messages to engage with your customers and complement your email campaigns. This multi-channel approach helps you reach customers through their preferred communication channels.
Pricing:
Pricing for Omnisend is based on the number of subscribers you have in your email list. They offer a “Free” plan with limited features and a “Paid” plan starting at a reasonable monthly price.
The “Paid” plan i.e “standard” $16/mo provides access to advanced features, higher email sending limits, and priority support. For detailed pricing information, it is recommended to visit Omnisend’s official website.
16. ClickFunnels
ClickFunnels is primarily known as a sales funnel builder, but it also offers email marketing services to help businesses effectively communicate with their leads and customers.
Here are some key features of ClickFunnels’ email marketing tool:
- You can build personalized customer journeys by sending targeted emails at the right time to nurture leads and drive conversions.
- ClickFunnels provides a user-friendly drag-and-drop email editor that enables you to create visually appealing emails without any coding skills.
- List Management and Segmentation: it enables you to manage and organize your email lists effectively.
- Actionetics feature allows you to create smart lists that automatically update based on subscriber actions.
- As it is primarily a sales funnel builder, its email marketing tool seamlessly integrates with the rest of the ClickFunnels platform.
Pricing:
ClickFunnels offers different pricing plans based on the features and level of functionality you require. It has a 14-day Free trial.
The “Basic” plan starts at $127/mo, while the “Pro” plan i.e $157/mo includes access to the full ClickFunnels suite, including email marketing, and is available at a higher monthly cost. It is recommended to visit the ClickFunnels website to explore the latest pricing details and plan options.
17. Benchmark
Benchmark is an email marketing software that offers a wide range of features designed to help businesses create, automate, and optimize their email campaigns. It provides user-friendly tools and templates to streamline the email marketing process.
Let’s explore some key features of Benchmark:
- You can customize templates, add images, modify layouts, and style your emails to match your brand’s aesthetics.
- With Benchmark, you can set up automated email sequences based on triggers, such as user actions or specific events.
- Contact Management and Segmentation: Benchmark provides robust contact management features, allowing you to import, organize, and segment your subscriber lists.
- Benchmark allows you to conduct A/B testing on your email campaigns.
- The tool provides comprehensive analytics and reporting features that enable you to track the performance of your email campaigns.
Pricing:
Benchmark offers flexible pricing plans based on the number of subscribers in your email list with plans such as Free, Lite, Pro and Enterprise. They have different tiers to accommodate businesses of various sizes and requirements.
Pricing starts at a monthly rate for a specific number of subscribers, and higher plans unlock additional features, such as automation and advanced reporting at $13/mo i.e 7,500 emails/mo. For accurate and up-to-date pricing details, it is recommended to visit Benchmark’s official website.
18. MailerLite
MailerLite is an email marketing tool that offers a range of features to help businesses create, automate, and optimize their email campaigns. It focuses on simplicity and ease of use, making it suitable for both beginners and experienced marketers.
Let’s explore some key features of MailerLite:
- You can customize templates, add images, format text, and personalize your emails to align with your brand’s style and messaging.
- With MailerLite, you can set up automation workflows to send targeted emails based on triggers or specific actions.
- Subscriber Management and Segmentation: it offers robust subscriber management features that allow you to organize and segment your audience effectively.
- Paid plans start at a monthly rate and unlock additional features such as automation, advanced reporting, and priority support.
Pricing:
It’s Plan starts from “Free” in which you can send 12000 emails per month. Their “Growing Business” plan starts at $9/mo and $108 billed yearly for up to 1,000 subscribers.
19. ActiveCampaign
ActiveCampaign is a robust email marketing tool that combines email marketing, automation, and CRM capabilities to help businesses build meaningful connections with their audience. It offers a range of advanced features designed to enhance engagement and drive conversions.
Here are some key features of ActiveCampaign:
- ActiveCampaign allows you to create sophisticated automation workflows based on triggers, conditions, and actions.
- integrates seamlessly with a built-in CRM system, enabling you to manage and track customer interactions in one place.
- you can segment your audience based on various criteria, such as demographics, interests, purchase history, and engagement.
- It offers dynamic content functionality, allowing you to personalize your emails based on each recipient’s preferences or previous interactions. You can display different content blocks or offers within the same email, ensuring that each subscriber receives the most relevant information.
Pricing:
They provide a Lite plan for basic email marketing needs, and higher-tier plans that include advanced features like CRM integration, automation, and more.
The pricing is structured on a monthly basis starting from $49/mo for small teams, $149/mo for teams trying to experiment their marketing efforts. They also offer customisable plans according to everyone’s business models in their “pro+” plan.
20. Drip
Drip is a powerful email marketing tool designed for e-commerce businesses. It offers a range of advanced features and automation capabilities to help businesses create personalized and effective email campaigns.
Here are some key features of Drip:
- Drip seamlessly integrates with popular e-commerce platforms like Shopify, WooCommerce, Magento, and more.
- You can trigger emails based on actions such as abandoned carts, product views, purchases, or specific website interactions.
- It provides robust segmentation options, allowing you to segment your audience based on various criteria like demographics, purchase history, engagement levels, and more.
Pricing:
Pricing plans are based on the number of list size and send volume in your email list. They provide different tiers to accommodate businesses of various sizes, starting with a basic plan of $39 /mo. It also offers a 14-day free trial with no credit card requirements.
21. Mailjet
Mailjet is a comprehensive email marketing tool that offers a range of features to help businesses create, send, and optimize their email campaigns. It provides user-friendly tools and advanced functionalities to enhance email deliverability and engagement.
Let’s explore some key features of Mailjet:
- Offers a drag-and-drop email builder that allows you to create visually appealing emails without any coding knowledge.
- Mailjet provides robust contact management features, allowing you to organize and segment your subscriber lists.
- With Mailjet’s automation and workflow capabilities, you can set up triggered email sequences based on specific events or actions.
- You can analyze the results and make data-driven decisions to improve open rates, click-through rates, and overall campaign effectiveness.
- it places a strong emphasis on email deliverability, ensuring that your emails reach the inbox of your subscribers.
Pricing:
Mailjet offers flexible pricing plans based on the number of emails you send per month and the level of features and support you require. They provide a “Free” plan with limited features and email volume upto 6,000 emails/mo while their “Paid” plans offer 15,000 email/mo with no daily sending limit for $15/month.
22. Emma
Emma is a multi-channel marketing tool that focuses on delivering personalized and targeted campaigns to help businesses connect with their audience. It offers a range of features designed to enhance email engagement and drive results.
Let’s explore some key features of Emma:
- The editor enables you to customize the layout, add images, modify colors, and personalize your emails to align with your brand’s style.
- With Emma’s automation workflows, you can set up triggered email sequences based on specific events or actions.
- Integration and API: Emma integrates with various popular platforms, including CRM systems, e-commerce platforms, and social media networks.
Pricing:
Pricing starts from “Emma Lite” starting from $99/mo to Emma for Teams for $249/mo, which goes up to 10,000 contacts with annual contract. They provide demo services as well.
23. Pardot(Salesforce Marketing Cloud)
Pardot, which is part of the Salesforce Marketing Cloud, is a powerful email marketing tool designed for B2B marketers. It provides a wide range of features and functionalities to help businesses create, automate, and analyze their email campaigns.
Here are some key features of Pardot:
- you can implement lead nurturing strategies by sending personalized and relevant content based on the interests and behavior of your prospects.
- it allows you to create dynamic content within your emails, enabling you to show personalized content blocks based on the recipient’s profile or behavior.
- it provides in-depth analytics and reporting features to measure the success of your email campaigns.
- You can track key metrics such as open rates, click-through rates, conversions, and revenue generated.
Pricing:
Pardot’s pricing structure varies based on the number of users and the features you require. It is typically available as part of the Salesforce Marketing Cloud suite, which offers different editions with varying levels of functionality and pricing.
24. SendGrid
SendGrid is one of the popular email marketing tools that offers a reliable and scalable platform for sending and managing email campaigns. It provides businesses with essential features to optimize email deliverability, engage subscribers, and track campaign performance.
Here are some key features of SendGrid:
- It leverages advanced algorithms and industry best practices to maximize inbox placement and minimize the chances of emails being marked as spam.
- it offers a user-friendly email template editor that allows you to create visually appealing emails.
- With its automation capabilities, you can set up triggered email sequences based on specific events or actions.
Pricing:
They have plans starting from $0/mo, i.e a free trial with features like 100 emails/day forever. And popular plans starting from $89.95/mo with free trials for the same.
25. Moosend
Moosend is one of the powerful marketing softwares used for email marketing strategies that offers a comprehensive set of features to help businesses create, automate, and analyze their email campaigns. With its user-friendly interface and advanced functionalities, Moosend enables businesses to engage their audience effectively and drive better results.
Let’s explore some key features of Moosend:
- You can choose from a variety of customizable templates or design your own from scratch. The editor offers a wide range of design elements, including images, buttons, dividers, and personalized dynamic content.
- it allows you to segment your audience based on various criteria such as demographics, behavior, or purchase history. You can create dynamic segments that update automatically, ensuring that your campaigns reach the right people with personalized content.
- Moosend also offers personalization tags that allow you to dynamically insert subscriber-specific information into your emails.
Pricing:
Moosend offers a free trial of 30 days, and the Pro plan starting from $9/mo. They also offer the Enterprise Plan with all pro features such as account manager, priority manager, priority support, SSO & SAML and Dedicated IP.
With the utilization of these tools, small and medium-sized enterprises (SMEs) can enhance their email marketing campaigns, amplify their marketing impact, and attain substantial progress in the fiercely competitive digital environment of 2023.
By employing suitable email marketing softwares, brands can tap into fresh possibilities for acquiring and retaining customers, as well as expanding their business, making it an indispensable investment for their marketing strategies in the upcoming year.