What is SEO? How does it work?

Search Engine Optimization (SEO) lists a number of online activities that help to enhance your website’s organic performance such as drive traffic and increase the rank on the search engines. Content and meta tags optimization, link building, guest posting, etc. are a few of the channels that make SEO work. There are a host of SEO benefits that a business can enjoy including building brand credibility, enhancing consumer engagement, boosting sales and driving ROI, and increasing user experience across online platforms.

How do I choose the best SEO Company?

While choosing SEO consulting services India, focus on some of the key qualities that can assure a long-term and fruitful relationship. Effective communication, someone who understands your business’ needs and essence, their past performance, and their rapport with existing clients should help you tie up with the best SEO company.

What should I expect from an SEO company?

It would be a great start to create a list of activities you expect your SEO partner to do for your business. This will keep you both on the same page and help each stay focused. The company should begin with a thorough website audit to gauge the misses. This will also help them to find the fixes and your consumers’ perception of your offerings and your brand. This should be followed up by creating SEO strategies based on the findings and an execution plan for the planned campaigns. You should also expect the firm to update you with regular performance and rank reports to help you understand how well the plans have fared.

Why is SEO required for my website?

Putting up a fancy website wouldn’t work for you unless you have your intended audience visit it regularly to engage with your brand and most importantly make a purchase. SEO helps prospects find your website, build brand credibility, drive relevant traffic and help convert leads that will boost sales. SEO activities helps keep your website refreshed with fresh content, an enhanced user experience and also helps you stay ahead of your peers in the game.

How does DigiXL Media track SEO success?

DigiXL Media is powered by a team of expert SEO professionals and a host of tools that help maximize your SEO efforts. We have years of experience in managing client SEO activities ranging from building back links and boosting website credibility to increasing the time users spend on your website to decreasing the bounce rate. We know how we can enhance the rank of your website and keep you updated with in depth performance reports. To understand how we can handle your account, Schedule a Call Back from our experts.

How do you ensure high search ranking on Google?

DigiXL Media is committed to offering clients high-quality services that are time-bound and precise. Our experience in digital marketing helps improve the website ranks for our clients quickly. We have worked with the same brands for a number of years now and their unshakeable trust in us speaks volumes about our expertise and commitment. Once you sign up with us, you can gauge our performance via the number of leads and converts that we will generate for you. To keep you abreast, we shall also share regular SEO reports highlighting the results.

In how much time can I expect to see my website on the first page of Google?

This entirely depends on the amount of work your website requires to be able to enter the competition. We can update you on this once we have assessed your website for the same. Usually, SEO campaigns take from anywhere between 6-12 months to show results. However, if your website is optimized already and requires only a few tweaks, you can expect positive results in even 3-4 months. We create SEO strategies that magnify your previous efforts. So, be assured about early results and leave the rest to DigiXL Media.

Does DigiXL Media have experience of working in my industry?

The repertoire of DigiXL Media comprises of clients belonging to the different industries ranging from Retail and eCommerce to IT and Lifestyle to Medical and Biotechnology. Our vast experience in offering complete and customized digital marketing plans has given us the confidence to work for new clients and industries and show them results as per their expectations. We assure you that you will be glad you joined hands with us for up-scaling your marketing efforts.

What services do we expect to receive as a part of SEO strategy?

We offer an entire platter of personalized SEO services (organic and non-paid advertising) that includes on/off-page SEO and technical SEO services. From building links to optimizing keywords in the content of the landing page to improving your brand’s persona on social media, we do it all. While we offer tailor-made services, we do recommend that for best results, a complete SEO package is useful. This will allow us to run an entire campaign and show you results as per your expectations. For complete information on our SEO services, Schedule a Call Back. One of our SEO experts will shortly connect with you.

Social Media Case Study

Koenig Success Story: Social Traffic from Facebook to the Site Increased by 36%.

About the Client

Koenig Solutions is a Global IT training powerhouse that strives to make IT education readily available to the students and professionals. Our dedicated team of professionals, known as Kites, are passionate about delivering exceptional customer experiences. Koenig is present in North America, Asia, Australia, and Saudi Arabia, with offices in the USA, Canada, UK, Netherlands, South Africa, Dubai, India, Singapore, Australia, and New Zealand.

Objective

Koenig engages DigiXL Media to manage their community on Facebook and quickly grow it into a thriving community that helps extend the brand and drive student registrations. They are looking to achieve the following through their Social Advertising campaign.

Increase visibility for higher brand recognition.
Grow a larger community with a substantially higher number of Page Likes.
Enhance engagement on the content being posted within their community.
Drive higher social traffic to the site with increased conversion rates.

Download the Full Case Study

Results

New Page Likes

+373%

FB Traffic

+36%

Total Page Likes

+87%

CPL Reduced

-63%

DigiXL Media has Consistently Delivered Excellent Service for our Facebook Campaigns. Their Expertise has not only Boosted our Visibility, Traffic, and Engagement But also Significantly Enhanced our Brand Recognition. We Would Surely Recommend Them To Others.

Amit Sharma, Marketing Manager, Koenig Solutions

Challenges

Increase Facebook community by 500 likes per day from the relevant audience.
Challenge lies in identifying IT professionals and graduates seeking skill enhancement due to the limited options for ad targeting.
Potential risk of exceeding the advertising budget by targeting the wrong audience due to the aforementioned challenge.
Limited Social Media Presence.
Identifying the Right Audience.
Maximizing Ad Budget Efficiency.

Solutions

Comprehensive Social Media Strategy:
Conducted an analysis of Koenig Solutions' target audience, industry trends, and competitor strategies to develop a comprehensive social media strategy.

Defined clear objectives, content themes, posting schedules, and KPIs to measure success.
Proposed Approach:
Utilized targeted Facebook Ads displayed in the sidebar and within the timeline (boosted) posts.

Maintained a consistent flow of relevant and engaging content.
Audience Identification:
Identified multiple diverse communities of IT professionals worldwide.

Targeted these communities based on their specific interests.
Performance Growth:
Achieved a significant increase in monthly social traffic from Facebook to Koenig’s website.

Notably, a 36% increase was observed in monthly social traffic in April 2020 compared to February 2020.
Content Optimization:
Created and curated engaging and informative content, tailored to resonate with the target audience.

Utilized various content formats, including blog posts, infographics, videos, and success stories, to appeal to a diverse audience.
Precise Audience Targeting:
Leveraged advanced social media advertising tools to identify and target the right audience based on demographics, interests, and online behavior.

A/B tested different ad sets to optimize targeting and improve ad performance while minimizing costs.
Regular Performance Analysis and Adaptation:
Monitored and analyzed the performance of social media campaigns using analytics tools to track key metrics, including reach, engagement, click-through rates, and conversions.

Made data-driven decisions and adjustments to the strategy based on insights gathered from the performance analysis.
Community Engagement and Interaction:
Actively engaged with the audience by promptly responding to comments, messages, and inquiries to enhance the community's trust and loyalty towards the brand.

Organized interactive sessions, live Q&A sessions, and contests to foster a sense of community and encourage engagement.

New Page Likes and CPL for Koenig’s Facebook Campaign
(Feb 2020 - Apr 2020)

	New Page Likes		Total Likes on Page		Cost Per Like (Rs.)		% Increase in monthly Facebook Traffic to Site compared to Feb. 2014
Date Range	New Likes	%Change	Total Likes	%Change	Total Likes	%Change	Sessions	%Change
Feb 2020	5256	-	34845	-	8	-	19458	-
Mar 2020	3456	-34.25%	37912	8.80%	6	-25.63%	22583	16.06%
Apr 2020	24875	619.76%	62887	65.88%	3	-45.04%	26447	17.11%

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