Koenig Solutions is a Global IT training powerhouse that strives to make IT education readily available to the students and professionals. Our dedicated team of professionals, known as Kites, are passionate about delivering exceptional customer experiences. Koenig is present in North America, Asia, Australia, and Saudi Arabia, with offices in the USA, Canada, UK, Netherlands, South Africa, Dubai, India, Singapore, Australia, and New Zealand.
Koenig engages DigiXL Media to manage their community on Facebook and quickly grow it into a thriving community that helps extend the brand and drive student registrations. They are looking to achieve the following through their Social Advertising campaign.
Conducted an analysis of Koenig Solutions' target audience, industry trends, and competitor strategies to develop a comprehensive social media strategy.
Defined clear objectives, content themes, posting schedules, and KPIs to measure success.
Utilized targeted Facebook Ads displayed in the sidebar and within the timeline (boosted) posts.
Maintained a consistent flow of relevant and engaging content.
Identified multiple diverse communities of IT professionals worldwide.
Targeted these communities based on their specific interests.
Achieved a significant increase in monthly social traffic from Facebook to Koenig’s website.
Notably, a 36% increase was observed in monthly social traffic in April 2020 compared to February 2020.
Created and curated engaging and informative content, tailored to resonate with the target audience.
Utilized various content formats, including blog posts, infographics, videos, and success stories, to appeal to a diverse audience.
Leveraged advanced social media advertising tools to identify and target the right audience based on demographics, interests, and online behavior.
A/B tested different ad sets to optimize targeting and improve ad performance while minimizing costs.
Monitored and analyzed the performance of social media campaigns using analytics tools to track key metrics, including reach, engagement, click-through rates, and conversions.
Made data-driven decisions and adjustments to the strategy based on insights gathered from the performance analysis.
Actively engaged with the audience by promptly responding to comments, messages, and inquiries to enhance the community's trust and loyalty towards the brand.
Organized interactive sessions, live Q&A sessions, and contests to foster a sense of community and encourage engagement.
| New Page Likes | Total Likes on Page | Cost Per Like (Rs.) | % Increase in monthly Facebook Traffic to Site compared to Feb. 2014 | |||||
|---|---|---|---|---|---|---|---|---|
| Date Range | New Likes | %Change | Total Likes | %Change | Total Likes | %Change | Sessions | %Change |
| Feb 2020 | 5256 | - | 34845 | - | 8 | - | 19458 | - |
| Mar 2020 | 3456 | -34.25% | 37912 | 8.80% | 6 | -25.63% | 22583 | 16.06% |
| Apr 2020 | 24875 | 619.76% | 62887 | 65.88% | 3 | -45.04% | 26447 | 17.11% |
DigiXL Media has Consistently Delivered Excellent Service for our Facebook Campaigns. Their Expertise has not only Boosted our Visibility, Traffic, and Engagement But also Significantly Enhanced our Brand Recognition. We Would Surely Recommend Them To Others.