Welcome to EPIC HEALTH a medical network dedicated to providing patients with the best possible medical care. Specializing in preventative health care, EPIC HEALTH physicians and staff are courteous, knowledgeable, and truly make every effort to meet our patients’ needs. It is our honor to contribute to the health of each of our patients in the communities we serve.
The primary objective of the social media campaign for https://epichs.org/ was to increase awareness about the organization's mission, engage with the target audience, drive website traffic, and encourage participation in community programs and initiatives.
In the competitive and demanding healthcare industry, our client sought a digital marketing agency proficient in devising a robust social media strategy to address challenges and meet specific objectives.
We began by conducting a thorough analysis of Epic Health Services' target audience to identify key demographics, preferences, and behaviors. This informed the creation of detailed customer personas, allowing us to tailor content and engagement strategies to match audience interests and needs.
We developed a comprehensive content strategy that revolved around promoting healthcare awareness, sharing success stories, providing valuable health tips, and showcasing Epic Health Services' commitment to quality care. A content calendar was established, ensuring a consistent and diverse posting schedule across all social media platforms.
We selected and optimized social media platforms based on the target audience and industry trends. This included Facebook, Twitter, and Instagram. Each platform was customized to reflect Epic Health Services' brand identity and messaging while maximizing visibility and engagement.
Visual content played a crucial role in our strategy. We created captivating graphics, infographics, videos, and success story testimonials to resonate with the audience emotionally and convey the essence of Epic Health Services' mission and values.
To extend reach and credibility, we partnered with healthcare influencers and industry professionals. Their endorsements and testimonials were strategically integrated into our content, adding authenticity and credibility to Epic Health Services.
We actively engaged with the community by responding to comments, messages, and inquiries promptly. Interactive posts, quizzes, and polls were used to encourage participation and foster a sense of community among the audience.
Identified Potential Competitors
Researched and tracked the Social Media Metrics
Benchmarked and Strategized
Product GIFs and Videos
Influencer Q/A Blog Series
Company Culture & Employee Related
Memes and Funny Content
Competitions/Contests
Twitter Chat/ Live and Webinar
Appointments +32%
Facebook Page Likes: +160%
Instagram Followers: +135%
Twitter Followers: +123%
We are extremely pleased with the outstanding results we've achieved over the past three years. This success has not only solidified our trust in their services but also motivated us to increase our investment with them. This marks my second collaboration with DigiXL Media, and we continue to be impressed. Their communication is excellent, and they truly value our input and ideas for social media strategies. I wholeheartedly recommend them to anyone seeking exceptional digital marketing expertise!