What is SEO? How does it work?

Search Engine Optimization (SEO) lists a number of online activities that help to enhance your website’s organic performance such as drive traffic and increase the rank on the search engines. Content and meta tags optimization, link building, guest posting, etc. are a few of the channels that make SEO work. There are a host of SEO benefits that a business can enjoy including building brand credibility, enhancing consumer engagement, boosting sales and driving ROI, and increasing user experience across online platforms.

How do I choose the best SEO Company?

While choosing SEO consulting services India, focus on some of the key qualities that can assure a long-term and fruitful relationship. Effective communication, someone who understands your business’ needs and essence, their past performance, and their rapport with existing clients should help you tie up with the best SEO company.

What should I expect from an SEO company?

It would be a great start to create a list of activities you expect your SEO partner to do for your business. This will keep you both on the same page and help each stay focused. The company should begin with a thorough website audit to gauge the misses. This will also help them to find the fixes and your consumers’ perception of your offerings and your brand. This should be followed up by creating SEO strategies based on the findings and an execution plan for the planned campaigns. You should also expect the firm to update you with regular performance and rank reports to help you understand how well the plans have fared.

Why is SEO required for my website?

Putting up a fancy website wouldn’t work for you unless you have your intended audience visit it regularly to engage with your brand and most importantly make a purchase. SEO helps prospects find your website, build brand credibility, drive relevant traffic and help convert leads that will boost sales. SEO activities helps keep your website refreshed with fresh content, an enhanced user experience and also helps you stay ahead of your peers in the game.

How does DigiXL Media track SEO success?

DigiXL Media is powered by a team of expert SEO professionals and a host of tools that help maximize your SEO efforts. We have years of experience in managing client SEO activities ranging from building back links and boosting website credibility to increasing the time users spend on your website to decreasing the bounce rate. We know how we can enhance the rank of your website and keep you updated with in depth performance reports. To understand how we can handle your account, Schedule a Call Back from our experts.

How do you ensure high search ranking on Google?

DigiXL Media is committed to offering clients high-quality services that are time-bound and precise. Our experience in digital marketing helps improve the website ranks for our clients quickly. We have worked with the same brands for a number of years now and their unshakeable trust in us speaks volumes about our expertise and commitment. Once you sign up with us, you can gauge our performance via the number of leads and converts that we will generate for you. To keep you abreast, we shall also share regular SEO reports highlighting the results.

In how much time can I expect to see my website on the first page of Google?

This entirely depends on the amount of work your website requires to be able to enter the competition. We can update you on this once we have assessed your website for the same. Usually, SEO campaigns take from anywhere between 6-12 months to show results. However, if your website is optimized already and requires only a few tweaks, you can expect positive results in even 3-4 months. We create SEO strategies that magnify your previous efforts. So, be assured about early results and leave the rest to DigiXL Media.

Does DigiXL Media have experience of working in my industry?

The repertoire of DigiXL Media comprises of clients belonging to the different industries ranging from Retail and eCommerce to IT and Lifestyle to Medical and Biotechnology. Our vast experience in offering complete and customized digital marketing plans has given us the confidence to work for new clients and industries and show them results as per their expectations. We assure you that you will be glad you joined hands with us for up-scaling your marketing efforts.

What services do we expect to receive as a part of SEO strategy?

We offer an entire platter of personalized SEO services (organic and non-paid advertising) that includes on/off-page SEO and technical SEO services. From building links to optimizing keywords in the content of the landing page to improving your brand’s persona on social media, we do it all. While we offer tailor-made services, we do recommend that for best results, a complete SEO package is useful. This will allow us to run an entire campaign and show you results as per your expectations. For complete information on our SEO services, Schedule a Call Back. One of our SEO experts will shortly connect with you.

Social Media Case Study

Epic Health Success Story: Increased Social Media Presence and Conversions Appointments.

About the Client

Welcome to EPIC HEALTH a medical network dedicated to providing patients with the best possible medical care. Specializing in preventative health care, EPIC HEALTH physicians and staff are courteous, knowledgeable, and truly make every effort to meet our patients’ needs. It is our honor to contribute to the health of each of our patients in the communities we serve.

Objective

The primary objective of the social media campaign for https://epichs.org/ was to increase awareness about the organization's mission, engage with the target audience, drive website traffic, and encourage participation in community programs and initiatives.

Download the Full Case Study

Results

APPOINTMENTS

+32%

FOLLOWERS (TWITTER)

+123%

PAGE LIKES (FACEBOOK)

+160%

Followers (INSTAGRAM)

+135%

We are extremely pleased with the outstanding results we've achieved over the past three years. This success has not only solidified our trust in their services but also motivated us to increase our investment with them. This marks my second collaboration with DigiXL Media, and we continue to be impressed. Their communication is excellent, and they truly value our input and ideas for social media strategies. I wholeheartedly recommend them to anyone seeking exceptional digital marketing expertise!

Ted R. Naman, M.D. - Owner, Epic Health

Challenges

In the competitive and demanding healthcare industry, our client sought a digital marketing agency proficient in devising a robust social media strategy to address challenges and meet specific objectives.

Industry Regulations and Compliance
Balancing Informative Content with Engagement
Leveraging User-Generated Content
Managing Reputation and Trust
Navigating Evolving Social Media Algorithms Brand Awareness
Reach and Engagement
Community Building
Online Reputation
Lead Generation and Conversion

Solutions

Audience Analysis and Persona Development: We began by conducting a thorough analysis of Epic Health Services' target audience to identify key demographics, preferences, and behaviors. This informed the creation of detailed customer personas, allowing us to tailor content and engagement strategies to match audience interests and needs.
Content Strategy and Calendar: We developed a comprehensive content strategy that revolved around promoting healthcare awareness, sharing success stories, providing valuable health tips, and showcasing Epic Health Services' commitment to quality care. A content calendar was established, ensuring a consistent and diverse posting schedule across all social media platforms.
Platform Selection and Optimization: We selected and optimized social media platforms based on the target audience and industry trends. This included Facebook, Twitter, and Instagram. Each platform was customized to reflect Epic Health Services' brand identity and messaging while maximizing visibility and engagement.
Engaging Visuals and Multimedia: Visual content played a crucial role in our strategy. We created captivating graphics, infographics, videos, and success story testimonials to resonate with the audience emotionally and convey the essence of Epic Health Services' mission and values.
Influencer Partnerships and Collaborations: To extend reach and credibility, we partnered with healthcare influencers and industry professionals. Their endorsements and testimonials were strategically integrated into our content, adding authenticity and credibility to Epic Health Services.
Community Engagement and Interaction: We actively engaged with the community by responding to comments, messages, and inquiries promptly. Interactive posts, quizzes, and polls were used to encourage participation and foster a sense of community among the audience.
Competitor Analysis and Benchmarking:
Identified Potential Competitors

Researched and tracked the Social Media Metrics

Benchmarked and Strategized
Variety of Personalized content buckets:
Product GIFs and Videos

Influencer Q/A Blog Series

Company Culture & Employee Related

Memes and Funny Content

Competitions/Contests

Twitter Chat/ Live and Webinar

Results (March 2021 - April 2022)

Appointments +32%

Facebook Page Likes: +160%

Instagram Followers: +135%

Twitter Followers: +123%

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