UniCourt Success Story: Increased Organic Traffic and Signups.

Challenges

UniCourt approached us with the goal of increasing their online visibility and organic traffic. They wanted to enhance their search engine rankings for targeted keywords related to legal data, court records, and legal tech solutions. The primary challenge was to establish UniCourt as a trusted authority in the legal tech industry amidst competitive search landscape. Below are the other key challenges faced by us:

• Highly Competitive Industry
• Legal and Ethical Boundaries
• Crawling and Indexing Issues
• Minimal Backlinks from Authoritative Sources
• Thin Content on Case Pages and Court System Pages
• Low Conversion Rate
• High number of Orphaned Pages
• Poor User Engagement

Strategy Implemented

• 1. Comprehensive SEO Audit
  
  • Conducted an extensive audit of UniCourt's website, including navigational structure, content quality, technical aspects, web vitals score, backlink profile, crawl and index status, and more.
  • Analyzed the website's SEO performance based on key metrics such as sessions, bounce rate, average time spent, and conversion rates.
• 2. Keyword Research and Optimization
  
  • Conducted extensive keyword research to identify high-value keywords relevant to UniCourt's services, such as "court case data," "legal analytics," and "online court records."
  • Optimized on-page content, including meta tags, headings, and website copy, to incorporate targeted keywords naturally while maintaining readability and relevance.
• 3. Content Strategy
  
  • Developed a content calendar focused on creating in-depth resources, including blog posts, whitepapers, and case studies, addressing key pain points and interests of UniCourt's target audience.
  • Created informative content around legal tech trends, court data insights, and best practices in using legal analytics tools, positioning UniCourt as a thought leader in the industry.
• 4. Technical SEO Enhancements
  
  • Conducted a thorough SEO audit to identify and resolve technical issues that could impact search engine crawling and indexing.
  • Implemented schema markup to enhance search engine visibility and improve the display of UniCourt's content in SERPs, including rich snippets for case details and legal data.
• 5. Link Building and Digital PR
  
  • Developed a strategic link building campaign to acquire high-quality backlinks from authoritative legal and technology websites.
  • Engaged in digital PR activities, including guest blogging and collaborations with influencers in the legal tech space, to increase brand awareness and referral traffic.