What is SEO? How does it work?

Search Engine Optimization (SEO) lists a number of online activities that help to enhance your website’s organic performance such as drive traffic and increase the rank on the search engines. Content and meta tags optimization, link building, guest posting, etc. are a few of the channels that make SEO work. There are a host of SEO benefits that a business can enjoy including building brand credibility, enhancing consumer engagement, boosting sales and driving ROI, and increasing user experience across online platforms.

How do I choose the best SEO Company?

While choosing SEO consulting services India, focus on some of the key qualities that can assure a long-term and fruitful relationship. Effective communication, someone who understands your business’ needs and essence, their past performance, and their rapport with existing clients should help you tie up with the best SEO company.

What should I expect from an SEO company?

It would be a great start to create a list of activities you expect your SEO partner to do for your business. This will keep you both on the same page and help each stay focused. The company should begin with a thorough website audit to gauge the misses. This will also help them to find the fixes and your consumers’ perception of your offerings and your brand. This should be followed up by creating SEO strategies based on the findings and an execution plan for the planned campaigns. You should also expect the firm to update you with regular performance and rank reports to help you understand how well the plans have fared.

Why is SEO required for my website?

Putting up a fancy website wouldn’t work for you unless you have your intended audience visit it regularly to engage with your brand and most importantly make a purchase. SEO helps prospects find your website, build brand credibility, drive relevant traffic and help convert leads that will boost sales. SEO activities helps keep your website refreshed with fresh content, an enhanced user experience and also helps you stay ahead of your peers in the game.

How does DigiXL Media track SEO success?

DigiXL Media is powered by a team of expert SEO professionals and a host of tools that help maximize your SEO efforts. We have years of experience in managing client SEO activities ranging from building back links and boosting website credibility to increasing the time users spend on your website to decreasing the bounce rate. We know how we can enhance the rank of your website and keep you updated with in depth performance reports. To understand how we can handle your account, Schedule a Call Back from our experts.

How do you ensure high search ranking on Google?

DigiXL Media is committed to offering clients high-quality services that are time-bound and precise. Our experience in digital marketing helps improve the website ranks for our clients quickly. We have worked with the same brands for a number of years now and their unshakeable trust in us speaks volumes about our expertise and commitment. Once you sign up with us, you can gauge our performance via the number of leads and converts that we will generate for you. To keep you abreast, we shall also share regular SEO reports highlighting the results.

In how much time can I expect to see my website on the first page of Google?

This entirely depends on the amount of work your website requires to be able to enter the competition. We can update you on this once we have assessed your website for the same. Usually, SEO campaigns take from anywhere between 6-12 months to show results. However, if your website is optimized already and requires only a few tweaks, you can expect positive results in even 3-4 months. We create SEO strategies that magnify your previous efforts. So, be assured about early results and leave the rest to DigiXL Media.

Does DigiXL Media have experience of working in my industry?

The repertoire of DigiXL Media comprises of clients belonging to the different industries ranging from Retail and eCommerce to IT and Lifestyle to Medical and Biotechnology. Our vast experience in offering complete and customized digital marketing plans has given us the confidence to work for new clients and industries and show them results as per their expectations. We assure you that you will be glad you joined hands with us for up-scaling your marketing efforts.

What services do we expect to receive as a part of SEO strategy?

We offer an entire platter of personalized SEO services (organic and non-paid advertising) that includes on/off-page SEO and technical SEO services. From building links to optimizing keywords in the content of the landing page to improving your brand’s persona on social media, we do it all. While we offer tailor-made services, we do recommend that for best results, a complete SEO package is useful. This will allow us to run an entire campaign and show you results as per your expectations. For complete information on our SEO services, Schedule a Call Back. One of our SEO experts will shortly connect with you.

SEO Case Study

UniCourt Success Story: Increased Organic Traffic and Signups.

About the Client

UniCourt is a Legal Data as a Service (LDaaS) company based in California, United States, providing real-time court data and legal analytics powered by the only API-first platform in LegalTech.

Download the Full Case Study

Results

1st Page Ranking

+73%

Organic Traffic

+534%

Signups

+461%

DigiXL transformed our online presence and significantly boosted our leads . Their expertise in SEO, social media, PPC, and content strategy was outstanding. Transparent communication and excellent results make them a top choice for digital marketing . Highly recommended!

Josh Blandi, CEO - Co-Founder of UniCourt

Challenges

UniCourt approached us with the goal of increasing their online visibility and organic traffic. They wanted to enhance their search engine rankings for targeted keywords related to legal data, court records, and legal tech solutions. The primary challenge was to establish UniCourt as a trusted authority in the legal tech industry amidst competitive search landscape. Below are the other key challenges faced by us:

Highly Competitive Industry
Legal and Ethical Boundaries
Crawling and Indexing Issues
Minimal Backlinks from Authoritative Sources
Thin Content on Case Pages and Court System Pages
Low Conversion Rate
High number of Orphaned Pages
Poor User Engagement

Strategy Implemented

1. Comprehensive SEO Audit
- Conducted an extensive audit of UniCourt's website, including navigational structure, content quality, technical aspects, web vitals score, backlink profile, crawl and index status, and more.
- Analyzed the website's SEO performance based on key metrics such as sessions, bounce rate, average time spent, and conversion rates.
2. Keyword Research and Optimization
- Conducted extensive keyword research to identify high-value keywords relevant to UniCourt's services, such as "court case data," "legal analytics," and "online court records."
- Optimized on-page content, including meta tags, headings, and website copy, to incorporate targeted keywords naturally while maintaining readability and relevance.
3. Content Strategy
- Developed a content calendar focused on creating in-depth resources, including blog posts, whitepapers, and case studies, addressing key pain points and interests of UniCourt's target audience.
- Created informative content around legal tech trends, court data insights, and best practices in using legal analytics tools, positioning UniCourt as a thought leader in the industry.
4. Technical SEO Enhancements
- Conducted a thorough SEO audit to identify and resolve technical issues that could impact search engine crawling and indexing.
- Implemented schema markup to enhance search engine visibility and improve the display of UniCourt's content in SERPs, including rich snippets for case details and legal data.
5. Link Building and Digital PR
- Developed a strategic link building campaign to acquire high-quality backlinks from authoritative legal and technology websites.
- Engaged in digital PR activities, including guest blogging and collaborations with influencers in the legal tech space, to increase brand awareness and referral traffic.

Traffic Performance (June 2020 - May 2023) - from Google Analytics

Source: Google Analytics

Signup Performance (June 2020 - May 2023) - From Google Analytics

Source: Google Analytics

What we delivered

12M

Pages Indexed in Google

2M+

Avg. Monthly Sessions

4M+

Avg. Monthly Pageviews

25K+

Avg. Monthly Leads

10

Avg. Monthly Sign Ups

The History (June 2020 - May 2023)

2020

2021

2022

2023

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