Shikhar Travels is a fully-fledged Destination Management Company and expert in adventure tours, offering all-encompassing travel packages suitable for adventure seekers, leisure travellers, groups, corporate trips, and individual explorers. Since its establishment in 1979, the company has experienced continuous growth, consistently innovating its services.
Shikhar Travels aimed to improve its online visibility and search engine rankings to attract a larger audience, increase organic traffic, and ultimately boost booking conversions. They sought to establish themselves as a go-to choice for adventure and cultural travel enthusiasts.
Upon approaching us, they expressed a pressing concern - a significant decrease in organic traffic and visibility, which ultimately led to a decline in year-on-year performance. The package pages were malfunctioning, and the existing content failed to contribute to revenue growth.
Executed a comprehensive SEO strategy tailored specifically to elevate the visibility and engagement of tour packages pages. This meticulous approach effectively amplified user interaction, leading to an enriched browsing experience and higher conversion rates.
Strategically managed crawl budget allocation, streamlining search engine indexing to ensure optimal coverage of essential pages. This optimization resulted in a more efficient indexing process, translating into enhanced search visibility and authority.
Strategically harnessed header tag optimization (h1) to provide users with clear and engaging headings, further enhancing their navigation experience. This optimization contributed to heightened user engagement and improved search engine ranking.
Devised unique and captivating titles along with meta descriptions for each package page. This tailored approach significantly improved click-through rates, leading to increased organic traffic and enhanced page ranking.
Executed a refined strategy for generating high-quality backlinks, resulting in a significant boost to the website's search engine rankings, organic traffic authority and credibility.
Produced high-quality internal and external articles, strategically embedding contextual backlinks for heightened authority. The multifaceted content strategy bolstered the website's search presence and contributed to increased organic traffic.
Implemented a robust content strategy and engaging inter-site navigation to effectively lower bounce rates. This strategic enhancement sustained user interest, resulting in prolonged on-site interactions and a strengthened website reputation.
Tailored SEO strategies specifically to target key geographic markets, resulting in enhanced rankings and visibility across regions like the UK, US, and Australia. This localization approach effectively attracted targeted audiences and extended global reach.
Addressed low-quality and spammy backlinks through Google Disavow, effectively cleansing the link profile. This strategic action preserved the website's reputation, ensuring sustained high-quality connections and an improved SEO standing.
Strategically employed 301 redirection to seamlessly guide users and search engines to new content locations. This enhancement sustained existing traffic, ensured user continuity, and fortified search engine ranking signals.
Source: Google Analytics
Source: Google Analytics
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|---|---|
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| package tour to kailash mansarovar | 11 |
| rajasthan tour packages | 6 |
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