What is SEO? How does it work?

Search Engine Optimization (SEO) lists a number of online activities that help to enhance your website’s organic performance such as drive traffic and increase the rank on the search engines. Content and meta tags optimization, link building, guest posting, etc. are a few of the channels that make SEO work. There are a host of SEO benefits that a business can enjoy including building brand credibility, enhancing consumer engagement, boosting sales and driving ROI, and increasing user experience across online platforms.

How do I choose the best SEO Company?

While choosing SEO consulting services India, focus on some of the key qualities that can assure a long-term and fruitful relationship. Effective communication, someone who understands your business’ needs and essence, their past performance, and their rapport with existing clients should help you tie up with the best SEO company.

What should I expect from an SEO company?

It would be a great start to create a list of activities you expect your SEO partner to do for your business. This will keep you both on the same page and help each stay focused. The company should begin with a thorough website audit to gauge the misses. This will also help them to find the fixes and your consumers’ perception of your offerings and your brand. This should be followed up by creating SEO strategies based on the findings and an execution plan for the planned campaigns. You should also expect the firm to update you with regular performance and rank reports to help you understand how well the plans have fared.

Why is SEO required for my website?

Putting up a fancy website wouldn’t work for you unless you have your intended audience visit it regularly to engage with your brand and most importantly make a purchase. SEO helps prospects find your website, build brand credibility, drive relevant traffic and help convert leads that will boost sales. SEO activities helps keep your website refreshed with fresh content, an enhanced user experience and also helps you stay ahead of your peers in the game.

How does DigiXL Media track SEO success?

DigiXL Media is powered by a team of expert SEO professionals and a host of tools that help maximize your SEO efforts. We have years of experience in managing client SEO activities ranging from building back links and boosting website credibility to increasing the time users spend on your website to decreasing the bounce rate. We know how we can enhance the rank of your website and keep you updated with in depth performance reports. To understand how we can handle your account, Schedule a Call Back from our experts.

How do you ensure high search ranking on Google?

DigiXL Media is committed to offering clients high-quality services that are time-bound and precise. Our experience in digital marketing helps improve the website ranks for our clients quickly. We have worked with the same brands for a number of years now and their unshakeable trust in us speaks volumes about our expertise and commitment. Once you sign up with us, you can gauge our performance via the number of leads and converts that we will generate for you. To keep you abreast, we shall also share regular SEO reports highlighting the results.

In how much time can I expect to see my website on the first page of Google?

This entirely depends on the amount of work your website requires to be able to enter the competition. We can update you on this once we have assessed your website for the same. Usually, SEO campaigns take from anywhere between 6-12 months to show results. However, if your website is optimized already and requires only a few tweaks, you can expect positive results in even 3-4 months. We create SEO strategies that magnify your previous efforts. So, be assured about early results and leave the rest to DigiXL Media.

Does DigiXL Media have experience of working in my industry?

The repertoire of DigiXL Media comprises of clients belonging to the different industries ranging from Retail and eCommerce to IT and Lifestyle to Medical and Biotechnology. Our vast experience in offering complete and customized digital marketing plans has given us the confidence to work for new clients and industries and show them results as per their expectations. We assure you that you will be glad you joined hands with us for up-scaling your marketing efforts.

What services do we expect to receive as a part of SEO strategy?

We offer an entire platter of personalized SEO services (organic and non-paid advertising) that includes on/off-page SEO and technical SEO services. From building links to optimizing keywords in the content of the landing page to improving your brand’s persona on social media, we do it all. While we offer tailor-made services, we do recommend that for best results, a complete SEO package is useful. This will allow us to run an entire campaign and show you results as per your expectations. For complete information on our SEO services, Schedule a Call Back. One of our SEO experts will shortly connect with you.

SEO Case Study

Shikhar Travels Success Story: Increased bookings by 30% with a 87% Rise in organic traffic .

About Client

Shikhar Travels is a fully-fledged Destination Management Company and expert in adventure tours, offering all-encompassing travel packages suitable for adventure seekers, leisure travellers, groups, corporate trips, and individual explorers. Since its establishment in 1979, the company has experienced continuous growth, consistently innovating its services.

Objective

Shikhar Travels aimed to improve its online visibility and search engine rankings to attract a larger audience, increase organic traffic, and ultimately boost booking conversions. They sought to establish themselves as a go-to choice for adventure and cultural travel enthusiasts.

Download Full Case Study

Results

1st Page Ranking

+63%

Increase in Organic New Users

+84%

Increase in Leads

+30%

Increase in Organic Sessions

+87%

We have experienced a very professional service from DigiXL. They are very regular with follow-ups, on-time delivery and quick response rate on any query.

Successfully increased ranking, organic traffic & inbound leads with their services. There’s a clear return on our investment. I strongly recommend them for SEO Services.

Capt. Swadesh Kumar. - Owner

Challenges

Upon approaching us, they expressed a pressing concern - a significant decrease in organic traffic and visibility, which ultimately led to a decline in year-on-year performance. The package pages were malfunctioning, and the existing content failed to contribute to revenue growth.

Competitive Niche Challenge
Tour Package Pages Were Missing Valuable Organic Traffic
Lack of High-Quality and Relevant Content
Issue with Crawl Budget
Slow Page Loading Speed
High Bounce Rate
High Count of Nofollow Backlinks
Organic Traffic Was Decreasing
Intense Keyword Competition
Ignored User Intent
Not Ranking in Target Locations (UK, US & Australia)
Failing to Secure Featured Snippet Positions
Not Be Fully Optimized for Mobile Devices
Insufficient Internal Linking

Solutions

SEO Refinement for Tour Packages Pages: Executed a comprehensive SEO strategy tailored specifically to elevate the visibility and engagement of tour packages pages. This meticulous approach effectively amplified user interaction, leading to an enriched browsing experience and higher conversion rates.
Maximized Crawl Budget Optimization: Strategically managed crawl budget allocation, streamlining search engine indexing to ensure optimal coverage of essential pages. This optimization resulted in a more efficient indexing process, translating into enhanced search visibility and authority.
Elevated Header Tag Optimization (h1): Strategically harnessed header tag optimization (h1) to provide users with clear and engaging headings, further enhancing their navigation experience. This optimization contributed to heightened user engagement and improved search engine ranking.
Developed Unique Titles and Meta for Packages Pages: Devised unique and captivating titles along with meta descriptions for each package page. This tailored approach significantly improved click-through rates, leading to increased organic traffic and enhanced page ranking.
Created High-Quality Backlinks: Executed a refined strategy for generating high-quality backlinks, resulting in a significant boost to the website's search engine rankings, organic traffic authority and credibility.
Comprehensive Internal and External Article Publication:Produced high-quality internal and external articles, strategically embedding contextual backlinks for heightened authority. The multifaceted content strategy bolstered the website's search presence and contributed to increased organic traffic.
Reduced Bounce Rate and Enhanced Inter-Site Navigation: Implemented a robust content strategy and engaging inter-site navigation to effectively lower bounce rates. This strategic enhancement sustained user interest, resulting in prolonged on-site interactions and a strengthened website reputation.
Enhanced Location-Specific Ranking: UK, US & Australia: Tailored SEO strategies specifically to target key geographic markets, resulting in enhanced rankings and visibility across regions like the UK, US, and Australia. This localization approach effectively attracted targeted audiences and extended global reach.
Rectified Low-Quality Backlinks via Google Disavow:Addressed low-quality and spammy backlinks through Google Disavow, effectively cleansing the link profile. This strategic action preserved the website's reputation, ensuring sustained high-quality connections and an improved SEO standing.
Seamlessly Implemented 301 Redirection: Strategically employed 301 redirection to seamlessly guide users and search engines to new content locations. This enhancement sustained existing traffic, ensured user continuity, and fortified search engine ranking signals.

Organic Traffic (Sep 2019 - Dec 2020)

Source: Google Analytics

Leads (Sep 2019 - Dec 2020)

Source: Google Analytics

Keyword Ranking (March 2022)

Keywords	Current Position
india travel agency	5
travel agents in india	7
char dham yatra package	1
nasa tour packages	7
hemkund-haridwar tour packages	4
palace on wheels package	8
spiti valley tour packages	9
bali tour package for couple	15
package tour to kailash mansarovar	11
rajasthan tour packages	6

The History (Sep 2019 - Dec 2021)

2019

2020

2021

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