DigiXL Strengthens Your Brand's Reputation by Managing Online Resources
DigiXL Strengthens Your Brand's Reputation by Managing Online Resources

The Internet holds the power to either elevate or undermine a brand’s reputation. In the digital age, a single dissatisfied customer can quickly tarnish a brand’s image, impacting potential customers' perceptions and ultimately leading to revenue loss. With the prevalence of review sites and social media, businesses are constantly exposed to public feedback, making it crucial to manage and maintain a positive online presence.

At DigiXL Media, we understand the critical role of Online Reputation Management (ORM) in today’s digital marketplace. Our expert team utilizes advanced strategies and techniques to address and mitigate negative online coverage, helping to enhance and protect your brand’s digital persona. Available around the clock, we monitor and manage your online reputation to restore customer trust and improve your business outcomes. Whether you're a large corporation or a startup, DigiXL Media is committed to delivering top-notch ORM services tailored to your needs.

Get Consultation

Services

Local SEO

Brand Reputation

Build and maintain a strong brand image across all digital platforms.

International SEO

Corporate Reputation

Safeguard and enhance your company's reputation in the corporate world.

eCommerce SEO

Personal Reputation

Manage and protect individual reputations for professionals and executives.

Mobile SEO

Review Management

Monitor and respond to reviews on platforms like Google, Facebook, Yelp, Glassdoor, Indeed, Mouthshut, Trustpilot, Quora, AmbitionBox, and more.

Multi-Language SEO

Eliminate Negative Comments

Identify and address negative comments, links, images, and content.

Enterprise SEO

Push Down Negative Search Results

Optimize content to ensure positive information ranks higher in search results, pushing down negative content.

Video SEO

Business Profile Management

Manage and optimize profiles on Google Business Profile, Facebook, Yelp, Glassdoor, Indeed, Mouthshut, Trustpilot, Quora, AmbitionBox, and more.

Crawl & Indexation

Reputation Building

Create and promote positive content to enhance your overall reputation.

Crawl & Indexation

ORM Implementation

Develop and execute comprehensive ORM strategies tailored to your specific needs.

Crawl & Indexation

Customer Lifetime Value (CLV) and Loyalty

Implement strategies to increase customer loyalty and lifetime value through positive engagement and reputation management.

Strategic ORM Implementation

Strategic ORM Implementation

We'll develop a comprehensive ORM strategy that's tailored to your unique needs and goals. Think of it as a personalized roadmap to online reputation success.

Reputation Management Services Help Brands Build Healthy Buzz
Positive Reviews Are Built

Positive Reviews Are Built

Positive reviews are actively generated and managed to enhance your brand’s reputation. Strategic outreach and customer engagement techniques are employed to encourage satisfied customers to share their positive experiences. By fostering a consistent flow of favorable reviews, a trustworthy and appealing image for your brand is built, increasing customer confidence and loyalty.

Powerful Online Profiles Are Built for Visibility

Strong online profiles are created and optimized to increase visibility and positive presence. Various online platforms and social media channels are leveraged to ensure your brand stands out. Compelling profiles are crafted, SEO best practices are utilized, and content is regularly updated to keep profiles active and engaging. This comprehensive strategy boosts your brand’s online discoverability and credibility.

Powerful Online Profiles Are Built for Visibility
Negative Search Results Are Prevented from Blasting Your Reputation

Negative Search Results Are Prevented from Blasting Your Reputation

Harmful search results that can damage your reputation are protected against. Your online presence is monitored and managed to mitigate the impact of negative search results. Proactive measures are taken, including addressing potential issues before they escalate, implementing strategies to push down negative content, and promoting positive content to dominate search engine results pages (SERPs). This helps safeguard your brand’s reputation and maintain a positive public perception.

Content Is Created Strategically

Targeted content is developed to strengthen your brand's image and engage your audience effectively. High-quality, relevant, and engaging content is produced by a team of skilled content creators, tailored to your audience’s interests and needs. Whether it’s blog posts, social media updates, or multimedia content, each piece is ensured to align with your brand’s voice and objectives. This strategic content not only enhances your brand’s image but also drives meaningful interactions and conversions.

Content Is Created Strategically
Ready to Transform Your Online Reputation?

Process

ORM Process

  • Understanding Goals: During the initial consultation, your brand’s objectives and reputation goals will be discussed. This helps to align our strategies with your specific needs and desired outcomes.
  • Identifying Issues: Current challenges and areas needing improvement will be identified. This assessment is crucial for developing an effective reputation management plan.

  • Ongoing Surveillance: Continuous monitoring of social media platforms, review sites, and search engines will be implemented to keep track of brand mentions and sentiment.
  • Real-Time Alerts: Alerts for mentions, reviews, and any brand-related content will be set up to ensure timely responses to any developments.

  • Data Collection: Data on brand mentions, reviews, and social media activity will be gathered to provide a comprehensive view of your online presence.
  • Sentiment Analysis: Sentiment analysis will be conducted to understand the public perception of your brand, identifying positive, neutral, and negative sentiments.

  • Current Standing: The current state of your brand’s online presence will be evaluated, assessing the effectiveness and reach of your existing profiles and content.
  • Gap Identification: Gaps and areas for improvement in your existing profiles and content will be identified to create a more cohesive and effective online presence.

  • Customized Plan: A tailored strategy will be developed based on the audit findings and your goals, ensuring that all actions are aligned with your brand’s objectives.
  • Action Steps: Specific actions to enhance and protect your brand’s reputation will be outlined, providing a clear roadmap for implementation.

  • Competitor Research: Competitors’ online reputation strategies will be studied to understand their strengths and weaknesses.
  • Benchmarking: Your brand will be benchmarked against competitors to identify opportunities for improvement and potential threats.

  • Content Creation: Positive content, such as testimonials, success stories, and press releases, will be produced to enhance your brand’s image.
  • Profile Optimization: All online profiles will be ensured to be complete, up-to-date, and optimized with relevant keywords to improve search engine rankings and visibility.

  • Prompt Response: Negative reviews and comments will be addressed promptly and professionally to demonstrate your commitment to customer satisfaction.
  • Resolution Strategy: Strategies to resolve issues and improve customer satisfaction will be developed, turning negative experiences into positive outcomes.

  • Amplification: Various channels will be used to promote positive reviews, articles, and other favorable content to enhance your brand’s online reputation.
  • Content Distribution: Positive content will be distributed widely to overshadow negative information and reinforce a positive brand image.

  • Execution: The reputation management strategies will be implemented and progress will be monitored to ensure effectiveness.
  • Consistency: Consistency across all platforms will be maintained to reinforce a positive brand image and ensure cohesive messaging.

  • Targeted Approach: Reputation will be managed on specific platforms like Google Business Profile, Facebook, Yelp, Glassdoor, Indeed, Mouthshut, Trustpilot, Quora, AmbitionBox, TripAdvisor, OpenTable, HealthGrades, etc.
  • Platform-Specific Tactics: Specific strategies tailored to the unique requirements of each platform will be used to optimize results and engagement.

  • Engagement: Active engagement with your audience by responding to comments, messages, and mentions will be encouraged to build a positive community.
  • Interaction: Positive interactions will be fostered to build a loyal community around your brand and enhance customer relationships.

  • PR Campaigns: Public relations campaigns will be run to promote positive news and counteract negative press, influencing public perception in favor of your brand.
  • Media Relations: Relationships with key media contacts will be built and maintained to ensure positive coverage and effective communication of your brand’s message.

  • Keyword Optimization: Positive content will be optimized with relevant keywords to improve search engine rankings and visibility.
  • Content Strategy: An SEO strategy focused on promoting positive content and suppressing negative search results will be developed to enhance your brand’s online reputation.

  • Brand Messaging: All content will be ensured to align with your brand’s core values and messaging, maintaining a consistent and positive brand image.
  • Visual Identity: A consistent visual identity will be maintained across all platforms to reinforce brand recognition and trust.

  • Regular Reports: Regular reports on reputation management activities and outcomes will be provided to keep you informed of progress and results.
  • Data-Driven Insights: Analytics will be used to gain insights and measure the effectiveness of strategies, guiding continuous improvement.

  • Review and Adjust: Strategies will be regularly reviewed and adjusted based on performance and new insights to ensure ongoing effectiveness.
Ready to Elevate Your Brand's Online Reputation?

Plan & Pricing

The Pricing is Tailored to Your Business Needs, Taking Into Account Your Goals, Market Analysis, and Overall Strategy.

Basic
$750 / month
Standard
$1000 / month
Premium
$1500 / month
Enterprise
Custom / month
In-Depth ORM Analysis Custom
Search Positions Monitored and Protected 10 15 30 Custom
Keyphrase Monitored & Protected 2 3 6 Custom
Review Site Monitored Weekly: Google My Business Facebook, Yelp, Glassdoor, Mouthshut, Trustpilot, Quora, Indeed, AmbitionBox, TripAdvisor, OpenTable, HealthGrades, and More. 2 3 6 Custom
Reputation Building (Online Activities) Custom
Routing of Negative Reviews and Consultation on Responses 10/Month 15/Month 20/Month Custom
Email Alerts Sent for New Reviews Received Across Platforms Custom
Ability to customize templated email landing pages Custom
Custom Frequency Available: Real-Time Daily, Weekly, Monthly Custom
Monthly Reporting on Review Response Performance Custom
Get a Quote Get a Quote Get a Quote Get a Quote

Insights

FAQs

Online reputation is the image that your brand carries when a user search for your company on the internet. It entirely depends upon how users perceive your brand. So, when a satisfied customer writes a happy review or a dissatisfied customer contests your product/services, it becomes a part of your brand’s history. With time, this accumulates to form your online reputation, which can either create a positive or a negative perspective of you.

Online reputation management is a digital marketing service that aims to repair and re-strengthen the image of your brand to show your brand in a positive light. The role of online reputation managers is to fade out the negatives attributed to your brand and create a positive persona. Digital marketing services are incomplete without fixing a brand’s image thus making ORM services an integral part of it.

With consumers going the online route for everything – from product research to forming their buying decision and from engaging with a brand to recommending/ contesting one – a brand’s online reputation can make or mar its existence. Therefore, it is essential that a positive persona of your brand floats online. ORM is a long-term activity and it requires constant monitoring and applying fixes to build your influence.

Once you sign-up with DigiXL Media, a dedicated ORM expert will be assigned to you. He/she will review your brand’s online persona and based on the findings will suggest you appropriate fixes to weaken the negatives and make the positives stronger. We make use of several tools to track your brand mentions and evaluate the position regularly. We will remove all the spam links and inconsistencies and fortify your brand’s image with positive reviews and ratings to establish your name in the industry.

ORM services take time to fetch results depending on the state of your brand’s online image. While it may take a month for many businesses, it may also take up to a year for others. ORM services require constant efforts to transform peoples’ opinion about your brand. From tracking your mentions across the web to highlighting the positive against the negative, your regular ORM efforts will design the speed of your brand’s image makeover.

Certainly. The first target to achieve via online reputation management services is to remove all inconsistencies and negative reviews out there. This has to be slowly and steadily tackled and instantly backed up by positive reviews. Over the time, we will be able to eliminate all negatives and have only positive endorsements displayed online.