{"id":2347,"date":"2023-06-30T19:03:31","date_gmt":"2023-06-30T19:03:31","guid":{"rendered":"https:\/\/digixlmedia.com\/blog\/?p=2347"},"modified":"2025-06-30T12:35:45","modified_gmt":"2025-06-30T12:35:45","slug":"goodbye-universal-analytics","status":"publish","type":"post","link":"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics","title":{"rendered":"Universal Analytics is Going Away On July 1, 2023, in favor of Google Analytics 4"},"content":{"rendered":"\n<p>On July 1, 2023 (July 1, 2024, for 360 properties), data collection in this property for Google Universal Analytics will cease. <\/p>\n\n\n\n<p>To ensure uninterrupted measurement and customization of your data, it is crucial to create and configure a GA4 property before this date.<\/p>\n\n\n\n<p>If a new GA4 property has not been established before early 2023, selecting this option will automatically create a new GA4 property.<\/p>\n\n\n\n<p>This new property will incorporate fundamental configurations based on your current settings, and whenever feasible, it will utilize existing site tags.&nbsp;<\/p>\n\n\n\n<p>If you have already created a new GA4 property, it will automatically receive updates with essential configuration details. So get ready to say goodbye to Universal Analytics, and say hello to Google Analytics 4!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The Google Analytics 4 deadline for standard properties is on July 1st, 2023. <br><br>Still unsure how to migrate? Make the switch with our video guides! \u2192 <a href=\"https:\/\/t.co\/pdOQ1zSBsj\">https:\/\/t.co\/pdOQ1zSBsj<\/a> <a href=\"https:\/\/t.co\/F2M8nqGoea\">pic.twitter.com\/F2M8nqGoea<\/a><\/p>&mdash; Google Analytics (@googleanalytics) <a href=\"https:\/\/twitter.com\/googleanalytics\/status\/1651288340535050242?ref_src=twsrc%5Etfw\">April 26, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics\/#Gain_Insight_into_Whats_Going_to_Happen\" >Gain Insight into What\u2019s Going to Happen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics\/#Googles_Motivation_Behind_the_Transition\" >Google\u2019s Motivation Behind the Transition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics\/#Determine_the_Impact_on_Your_GA_Property\" >Determine the Impact on Your GA Property&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics\/#Still_not_Sure_Which_Property_you_are_using\" >Still not Sure Which Property you are using?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-gain-insight-into-what-s-going-to-happen\"><span class=\"ez-toc-section\" id=\"Gain_Insight_into_Whats_Going_to_Happen\"><\/span>Gain Insight into What\u2019s Going to Happen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Starting from March 2023, if you haven&#8217;t already established a GA4 property, Google Analytics will generate one for you, unless you choose to decline. This newly created property will adopt the settings from your existing Google Universal Analytics property.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you have already created a GA4 property connected to a Universal Analytics property, any configurations (such as goals, audiences, etc.) that you haven&#8217;t marked as complete in your GA4 property will transfer unless you choose to <a href=\"https:\/\/support.google.com\/analytics\/answer\/12938611?sjid=3416743479619687268-AP#optout&amp;zippy=%2Cin-this-article\">opt-out.<\/a><\/li>\n\n\n\n<li>Until July 1, 2023, you can actively utilize and gather new data in your Google Universal Analytics properties. As we gradually phase out Universal Analytics, certain properties will continue to operate for a brief duration, processing data during the transition period.<\/li>\n\n\n\n<li>Following July 1, 2023, you will have access to your previously processed data in your Universal Analytics property for a minimum of six months.<\/li>\n\n\n\n<li> Recognizing the value of your data, Google Analytics highly recommend exporting your historical reports within this timeframe to ensure their preservation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-s-motivation-behind-the-transition\"><span class=\"ez-toc-section\" id=\"Googles_Motivation_Behind_the_Transition\"><\/span>Google\u2019s Motivation Behind the Transition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the announcement, Russell Ketchum, Director of Product Management at Google, highlighted that Google Universal Analytics was tailored for a previous era of online measurement, focusing on the desktop web, independent sessions, and cookie-based data. However, this approach is losing relevance.&nbsp;<\/p>\n\n\n\n<p>In contrast, Google Analytics 4 (GA4) represents a contemporary solution that seamlessly operates across platforms, removing the dependency on cookies. <\/p>\n\n\n\n<p>It employs an event-based data model for measurement and abstains from storing IP addresses, thereby ensuring compliance with privacy regulations and providing brands with heightened privacy protection. <\/p>\n\n\n\n<p>Read here for a more comprehensive guide on how to make the <a href=\"https:\/\/digixlmedia.com\/blog\/google-analytics-4\">switch from Universal Analytics to GA4<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-determine-the-impact-on-your-ga-property\"><span class=\"ez-toc-section\" id=\"Determine_the_Impact_on_Your_GA_Property\"><\/span>Determine the Impact on Your GA Property<strong>&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you established your property prior to October 14, 2020, it is probable that you are utilizing a Universal Analytics property. <\/p>\n\n\n\n<p>If you created your property after October 14, 2020, it is highly likely that you are already using a Google Analytics 4 property, and there is no need for any additional action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-still-not-sure-which-property-you-are-using\"><span class=\"ez-toc-section\" id=\"Still_not_Sure_Which_Property_you_are_using\"><\/span>Still not Sure Which Property you are using?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/digixlmedia.com\/blog\/wp-content\/uploads\/2023\/06\/ga4-property-settings-id-1024x463.png\" alt=\"Google Analytics 4 GA4 Property ID\" class=\"wp-image-4575\" srcset=\"https:\/\/digixlmedia.com\/blog\/wp-content\/uploads\/2023\/06\/ga4-property-settings-id-1024x463.png 1024w, https:\/\/digixlmedia.com\/blog\/wp-content\/uploads\/2023\/06\/ga4-property-settings-id-300x136.png 300w, https:\/\/digixlmedia.com\/blog\/wp-content\/uploads\/2023\/06\/ga4-property-settings-id-768x347.png 768w, https:\/\/digixlmedia.com\/blog\/wp-content\/uploads\/2023\/06\/ga4-property-settings-id.png 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image Credit: SEOPress<\/figcaption><\/figure>\n\n\n\n<p>To <a href=\"https:\/\/support.google.com\/analytics\/answer\/11583832\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">determine your property type<\/a>, (distinct from the Measurement ID), follow these steps:<\/p>\n\n\n\n<p>In the right column, you will find your Property ID (e.g., 123456789). <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the icon next to it to copy the value.<\/li>\n\n\n\n<li>Visit the Google Analytics website and navigate to the Admin page.<\/li>\n\n\n\n<li>Choose the desired GA4 property from the list.<\/li>\n\n\n\n<li>Click on &#8220;Property Settings&#8221; in the middle column.<\/li>\n<\/ul>\n\n\n\n<p>This will provide you with the necessary information if you are unsure about your property type.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"270\" src=\"https:\/\/digixlmedia.com\/blog\/wp-content\/uploads\/2023\/06\/unnamed.png\" alt=\"Google Analytics 4 \" class=\"wp-image-4576\" srcset=\"https:\/\/digixlmedia.com\/blog\/wp-content\/uploads\/2023\/06\/unnamed.png 494w, https:\/\/digixlmedia.com\/blog\/wp-content\/uploads\/2023\/06\/unnamed-300x164.png 300w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><figcaption class=\"wp-element-caption\">Image Credit: Google Help<\/figcaption><\/figure>\n\n\n\n<p>If you created your property before October 14, 2020, it\u2019s probably a Universal Analytics property. If you created it after that date, it\u2019s likely a Google Analytics 4 property.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Universal Analytics is being phased out in favor of Google Analytics 4. Learn about the transition and ensure your website is ready for the change.<\/p>\n","protected":false},"author":1,"featured_media":2694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Universal Analytics is Going Away On July 1, 2023<\/title>\n<meta name=\"description\" content=\"Universal Analytics is being replaced by Google Analytics 4. Prepare your website for this transition to stay updated with the latest tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Universal Analytics is Going Away On July 1, 2023\" \/>\n<meta property=\"og:description\" content=\"Universal Analytics is being replaced by Google Analytics 4. Prepare your website for this transition to stay updated with the latest tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Blog by DigiXL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digiXLMedia\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-30T19:03:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T12:35:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digixlmedia.com\/blog\/wp-content\/uploads\/2023\/06\/Google-Universal-Analytics-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Neeraj Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/DigiNeerajK\" \/>\n<meta name=\"twitter:site\" content=\"@digixlmedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Neeraj Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics#article\",\"isPartOf\":{\"@id\":\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics\"},\"author\":{\"name\":\"Neeraj Kumar\",\"@id\":\"https:\/\/digixlmedia.com\/blog\/#\/schema\/person\/312a8e62b17ba49a3d4291d90bb37849\"},\"headline\":\"Universal Analytics is Going Away On July 1, 2023, in favor of Google Analytics 4\",\"datePublished\":\"2023-06-30T19:03:31+00:00\",\"dateModified\":\"2025-06-30T12:35:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics\"},\"wordCount\":589,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digixlmedia.com\/blog\/wp-content\/uploads\/2023\/06\/Google-Universal-Analytics-1.jpg\",\"articleSection\":[\"Google Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics\",\"url\":\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics\",\"name\":\"Google Universal Analytics is Going Away On July 1, 2023\",\"isPartOf\":{\"@id\":\"https:\/\/digixlmedia.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digixlmedia.com\/blog\/goodbye-universal-analytics#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digixlmedia.com\/blog\/wp-content\/uploads\/2023\/06\/Google-Universal-Analytics-1.jpg\",\"datePublished\":\"2023-06-30T19:03:31+00:00\",\"dateModified\":\"2025-06-30T12:35:45+00:00\",\"author\":{\"@id\":\"https:\/\/digixlmedia.com\/blog\/#\/schema\/person\/312a8e62b17ba49a3d4291d90bb37849\"},\"description\":\"Universal Analytics is being replaced by Google Analytics 4. 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